Google Adwords/PPC Management
Adwords/PPC Management for businesses of all sizes. Our PPC advertising agency will get more qualified clicks and conversions from your Google Ads/PPC campaigns.
Why work with a PPC Advertising Agency?
PPC Ads and Google Ads campaigns can be powerful tools to increase visibility, drive website traffic, and jumpstart sales. Designing successful PPC/Adwords campaigns is hard work, and having the help of a PPC company can be the difference between Google Ads success or a costly account billing.
At LinkGraph, we specialize in optimized, profitable PPC and remarketing campaigns on Google, Bing, and Yahoo! Our in-house team are experts in driving qualified leads and getting the most out of every click. Our PPC specialists have a proven track record of improving conversion rates and ROI through the best practices of PPC strategy and optimization.
PPC Management Services
Keyword Research and Bidding
Our PPC marketing account managers are experts in keyword research and keyword bidding. We use data-driven PPC strategy to make the most of every impression your ad receives in the search network. Keyword selection is a crucial element of PPC ad campaigns, and at the end of the day, the only keywords worth paying for are those that are most likely to bring converting-traffic.
In specific industries, cost-per-click for high-value keywords can be very expensive. As a result, some businesses end up paying thousands of dollars of their advertising budget for web traffic that doesn’t convert. Our Adwords management company avoids these common missteps to ensure your ad impressions are shown to your ideal customers and buyers.
If you have internal data you want included in your PPC campaign, we incorporate those analytics into our bidding strategy. Our PPC management agency has a proven track record of getting advertisers into higher Google Ads positions, driving higher-quality clicks, and executing effective campaigns with high ROI.
How our PPC Campaigns Work
PPC Case Studies
With our search engine optimization expertise, we grow organic traffic and conversions alongside our PPC campaigns. See how our digital marketing agency has used paid media to improve lead generation and increase revenue for brands in a variety of industries.
Benefits of PPC Advertising
Immediately Rank Higher
PPC ads allow you to immediately rank above your competitors in the organic search results . It takes time to get to the top of major search engines, so in the meantime, your Google Ads account can help you get real people clicking on your ads as you find new ways to grow your brand visibility organically.
A/B Testing with Text and Image Ads
There are many optimization opportunities available to advertisers in their Google Ads account. Using the A’B testing feature is a no-brainer and doesn’t require any additional setup fee. The simplicity of A/B testing means that Google optimizes your campaigns for you, meaning you can have peace of mind that your most effective ads will always be shown at the right time.
Increased Brand Awareness
For new brands, working with a Google Adwords Manager is a great way to grow brand awareness through banner ads and search campaigns. A con is that it can get expensive when not done correctly. That’s why working with SEO companies or a PPC company that are pros in Google and Bing ads campaigns can be the difference that takes your brand awareness to the next level.
Why Work with LinkGraph
In addition to our Adwords PPC management, our dedicated team of PPC experts are also SEO professionals. Our team members can find the right keywords, optimize your landing pages, and even offer UI, UX, and graphic design services. Whether you only want limited services or want to give LinkGraph total control of your digital marketing strategy, we are the right agency to help you reach your business goals
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PPC stands for pay-per-click, a digital marketing campaign type where advertisers pay a fee for each click that their ad receives. Search engine marketing is one of the most common forms of PPC advertising, as it targets popular search phrases and terms to drive website traffic. Social Media sites like Facebook also offer PPC campaigns, as PPC is an excellent way to focus on a target market and get the most out of a paid marketing budget.
Quality score is a metric used by search engines to determine the cost-per-click (CPC) of advertisements. Quality score is formulated by a variety of factors such as relevant content on home pages and landing pages, CTR, keyword relevance, advertisement text, and your overall Google Ad performance. A higher Quality Score leads to lower CPCs and better ROI for your ad budget.
For Google Adwords, your campaign will be made up of one or more ad groups. Each ad group shares a similar target and likely leads to the same landing page or homepage on your site. Each ad group has its own separate keyword list. Our Google Ads and Bing Ads team use Single Keyword Ad Groups to help you drive qualified website traffic and leads at a lower cost.
Negative keywords are those terms that you do not want your PPC ads to appear for. Negative keywords are used to improve the performance of a campaign by ensuring that ads don’t show up for irrelevant keywords when broad & phrase matching is utilized. Your project manager will identify the negative keywords associated with your ad group to ensure that your Google ads only appear in front of the right people who are most likely to convert.
Remarketing (also known as retargeting) is a form of targeted advertising where online ads are shown to users or searchers based on their previous internet actions. This allows PPC ad creators to create increasingly relevant ads for a target customer to increase their likelihood of re-engagement and conversion. Our ppc management company uses retargeting to get people back into the sales funnel if they visited your website or abandoned an order previously.
Why Choose LinkGraph for your PPC Management?
If you’re ready to get your brand off the ground with a certified Google partner, LinkGraph creates optimized, scalable paid media campaigns for brands in any industry vertical. We have been recognized for the best service and amazing results. Connect with one of our PPC account managers to learn more about how we can take your PPC strategy to the next level.
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