Google Adwords/PPC Management

PPC Campaign Optimization

The right campaign settings can be the difference in creating profitable campaigns. Campaign structure optimizations can help improve the price you pay in the ad auction, lower your Google Ads account quality score, and lower the price of PPC advertising for your brand and leading to more long-term success with search advertising.

Targeting long-tail keywords can produce great results because they are often less expensive and higher performing. Single Keyword Ad groups are the best way to ensure ad copy is highly relevant to the users search query. Google Ads features like A/B testing can improve the efficiency and performance of search ads. These optimizations require more of a manual process for our Google Adwords managers, but the nuances in ad copy and relevance are the most effective way to get better results.

Our digital marketing company has years of experience using pay-per-click advertising to help startups and business owners break into crowded marketplaces. We also work with enterprise-level companies that want to grow or expand their market share through search marketing. Our search specialists will focus on optimizing the key areas that lower click cost and improve campaign performance.

Ad Copy & Creative

In text-based search ads, optimized ad copy is essential to ensure that the ideal audience clicks on your ads over your competitors. The more relevant your ad copy to the users search query, the more likely they are to click. If your ad copy has no relevance to the users search intent, they are unlikely to click, resulting in worse quality scores and higher prices in the ad auction.

Our ads speak directly to your target audience, and our optimized PPC landing pages help them take the next step toward conversion. With campaign settings like geotargeting and Single Keyword ad groups, we use highly-targeted ad copy that will be relevant to users across keyword match types. When appropriate, we make use of ad extensions so your search ad takes up more real estate on the SERP and has a bigger impact.

For PPC campaigns on the Google Display Network that include creative, we can design visually engaging advertisements or use those provided by your in-house team. As a full-service digital marketing agency, we have experience designing creative and copy in multiple industries and verticals that earn you new customers who are ready to convert.

PPC Campaign Benchmarking

Prior to the start of your Google search ad campaign, our dedicated account managers will meet with your team to get a clear understanding of your campaign goals. Whether you’re using a search campaign to drive website traffic, generate leads, increase revenue, or to build online presence, our PPC agency will have a clear understanding of your goals and design your advertising campaign to meet them.

Our marketing agency creates performance-based online advertising campaigns so your brand can truly measure the value of every click you buy. Metrics like page sessions, goal completions, and conversion rate help quantify whether we created a successful PPC campaign that reached your campaign goals.

We continually optimize PPC campaigns based on our performance metrics. When our PPC efforts are successful, our specialists can scale up to reach more users in the search engine results pages or across the Display network. Regardless of your preferred PPC platform, we know how to lower your cost-per-acquisition (CPA) and make the pay-by-click model a successful growth and revenue engine for your business.

PPC Landing Page Optimization

Remarketing/
Retargeting

Retargeting is one of the most cost-effective strategies for any digital advertiser, and our PPC agency specializes in both Google Ads and Facebook Ads remarketing. Our online marketing experts create effective retargeting ads that turn your previous website visitors into new customers via lower CPCs across social media and search ads.

Retargeting ads are a great form of click advertising because they are more cost-effective and have the highest conversion rates. With retargeting lists in Google Ads, your ads are shown to those previous site visitors who enter in similar keyword searches into their Google search bar. Most site visitors will not be ready to convert the first time they visit your site, so using retargeting click ads to get them back to your site is a high level strategy for getting more from your PPC budget.

We are known as the best PPC management company because of the data-driven strategy we bring to designing campaigns. Your PPC campaign manager will let you know if your ad campaign will benefit from retargeting. For ecommerce websites in particular, retargeting is one of the fastest ways to increase conversions and revenue.

Continuous Optimization and Reporting

As a data-driven PPC management company, we make strategic adjustments throughout your campaign to maximize budget and deliver the best results. Optimization is a continuous process, and we leverage your PPC account and identify new opportunities every step of the way. We have over a decade of experience executing effective PPC campaigns that use data analysis to earn better ad placements and save your brand a lot of money and a lot of time in the long run.

Your in-house PPC manager will provide detailed reporting to keep you informed on our Google Ads or social media marketing efforts for your brand. Know how your campaign is performing and watch as our optimizations deliver amazing results. If you have existing campaigns that are already live, we can do PPC audits to provide actionable insights where your marketing strategy can improve.

We have helped improve the ROI and profitability of our clients’ business PPC campaigns. Our PPC company provides monthly reporting and consistent communication so you get to see the great things happening across different ad platforms that improve your brand’s visibility.

PPC and SEO Strategy

To make even more of your click marketing efforts, a solid SEO campaign can ensure those clicks you pay for keep coming even after your budget runs out. Current clients who also pursue SEO in addition to click services experience more successful campaigns simply from having a more comprehensive digital marketing strategy.

In addition to our PPC services, our digital marketing firm offers SEO, copywriting, web development, technical SEO, reputation management, and more. We know how to take your brand’s online visibility to the next level in the search results pages for both PPC and organic listings. We don’t require long-term contracts, only a monthly fee that you can cancel at any time.

Our PPC company is a good fit for any brand wanting a strategic Google Partner. If you want to elevate your digital marketing strategy with your Adwords account and a robust SEO campaign, our digital agency will get your brand in front of the right audience at the right time.