Google Analytics Consultant

Google Analytics offers businesses and website owners analytical tools to carry out statistics as a web analytics service. It is usually useful if you are implementing your SEO strategy or providing you with detailed reports. Anyone with a Google account can use Google Analytics freely since it is part of the Google Marketing Platform.

Analytics-as-a-Service (AaaS) offers website owners subscription-based data analytics software. As a paying user, you will also get cloud-based procedures. With AaaS, you will get a fully customizable BI solution. The solution offers easy-to-understand reports, end-to-end capabilities, data organization, and data analysis. Both novice and IT experts are able to make sense of these reports.

With Google Analytics, you can freely understand what your customers are all about and what they desire from both platforms and devices. Get to understand the customer journey so that you can capitalize on digital marketing to maximize your ROI. 

What are the four main reports in Google Analytics?

The Data that Google provides is usable in a number of ways. However, the four most common reports include traffic, traffic from organic search, navigation summary, and conversions.

Those who have extensive knowledge of Google Analytics understand that this service offers insights on website users, where they come from, and what devices they commonly use to access your website. Advertisers and marketers use GA to track their marketing campaigns so that they can make improvements if necessary.

There are four distinct categories of modern analytics, which include: descriptive, predictive, diagnostic, and prescriptive.

Analytics creates it easier for website owners to discover, interpret, and communicate significant patterns in data. To simply put it, analytics allows you to check insights and helpful data that you might not easily spot.

This type of profession involves offering constant consultation that touches on the provided data and provides data-driven insights that can lead to action. He or she also reviews reports and offers key insights for the data monitoring phase

It is recommended that clients own their Google Analytics data. They may not know what Google Analytics is all about, but still, you are obligated ethically as an agency to show them how to set up their account with their own email credentials.

The first thing that you need to do is get Google Analytics Certification. To do this, just select “Get Certified” from the top navigation menu in Google Skillshop. You will see a new menu displayed. Click “Google Analytics Individual Qualification Exam” below the “Certification requirements.” Once you are here, the evaluation will start.

Auditing existing Google Analytics accounts is a lucrative venture that can help you to make a living. Once you finish evaluating and analyzing their Google Analytics accounts, you can recommend enhancements that need to be made in order for them to perform better.

Before the February 4th adjustments, to derive Network Domain information and Service Provider, Google Analytics also used the visitor’s IP address. To know the owner or registrant of the visitor’s IP network, you will need to access Service Provider information.

You can achieve this by creating the Custom Dimension in Google Analytics. In your Google account, head over to the admin section of your Google Analytics account and access the property tree. Select Custom Dimensions and add a session-scoped custom dimension. Create a sensible name, and don’t forget the index number.