Scrolling through the Facebook or Instagram feed, you clearly notice that it consists mainly of a video. And it is these videos that you watch most of your time on social networks.
Many people prefer to watch videos online instead of a TV. We live in a world where the search for solutions to problems occurs on the Internet, and videos play a key role in the decision-making process.
Video marketing is a powerful way to reach both potential and existing customers. Video marketing will completely change your business perception and is especially useful for interior designers. Understandably, to use video marketing successfully, you need some tools (for example, green screen editing software). But first, let’s try to understand why video marketing is so important.
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What is Video Marketing?
Marketing is an advertising activity aimed at informing the public about your business, its services, and its products. In most cases, it is not intended for direct sales, but it allows you to inform the public about your business.
Take the example of social marketing, for example, on a Facebook page. You can not only show what services your business offers but also communicate with the audience through publications, comments, and likes. Social marketing can show what people think or say about your business or what will help businesses improve the quality of services provided.
Traditional marketing methods were limited to several advertising tools, but everything changed with the advent of the Internet. There are more digital marketing strategies than you can imagine, but we would like to highlight the importance of using video marketing for interior designers.
Also, you can read 10 Ways SaaS Businesses Can Benefit From Content Marketing In 2022
What Types of Videos Can I Post as Part of My Marketing Strategy?
There are many types of videos you can post. Let’s name some of the most common ones:
- Video blogs
- How-to videos
- Live videos
Understandably, these are not all video types you can try. Let your creativity go wild!
Advantages of Video Marketing for Interior Designers
Here are some good reasons for the mandatory introduction of video marketing in your blog, on your site, on your Facebook page, etc.
The Most Effective Way to Start Communicating With the Audience
It is difficult to start communicating with the audience when the business has just started functioning. Nobody knows about it. Video marketing can improve this situation. Video marketing effectively turns people skeptical about your business (brand) into neutral or positive. It is important to understand that video marketing works best when the audience is resting at home. That’s when a person is relaxed and perceives video advertising (or any other video materials) more effectively. The quality of video editing also plays an important role in the effectiveness of video marketing.
Video Marketing Helps to “Humanize” the Brand
Artificial intelligence changes the perception of all spheres of life. However, no one thinks that video marketing changes the usual order of things as much as artificial intelligence. It is difficult to humanize a brand (business) with just text that is limited in its capabilities. Videos work wonders with people; they convey emotions, tell stories, and make the brand closer to the audience. Voice, appearance, character, personality – all this plays an important role in video marketing. With their help, you can convey any message to the viewer, so it is very important to delve into the details.
Millions of people watch videos on YouTube for hours, and now imagine how it would affect your business if everyone spent a minute watching your video. The world watches 1 billion hours of YouTube videos every day. Please note that the number of views on YouTube increases every year, and the audience is also increasing. Brands that chose this development path a few years ago today make a profit many times more than the initial one. Video marketing is a revolution.
Video Content Improves SEO Indicators of the Site
Google is the owner of YouTube, which means a lot to marketers who use video marketing in their activities. There are many different statistics on how many times a site with embedded videos gets more views, and in most cases, this figure is above 50. Search engines love videos because they consider them high-quality content, so it is important to use them on the main pages of the site. When you have video content, you can optimize it with SEO-friendly headlines and descriptions, thereby increasing the rating of your site in search results. Thus, you can not only get a new audience with the help of video but also increase the rating of the site in search results.
The Perfect Way to Increase Customer Confidence
It is very difficult to convince the reader using only marketing text. With the help of video, it is easy to build a trusting and long-term relationship with the audience. To begin with, it is enough to tell the audience the history of the brand lasting up to 60 seconds. The video will cause a quick emotional response from viewers. It is thanks to the emotions that video causes that millions of YouTube channels continue to live and develop.
The Interior Cannot Be Assessed Without Volumetric Perception.
For designers and showrooms, video shooting is essential for advertising, and it works much better than photography. Furniture, and even more so the whole room, is not a picture; it has a complex shape, details, and texture. The Interior is a project that needs to be shown as a whole and presented to the viewer as a single composition. For designers, video is an opportunity to make a film about their work and also get into the frame. A real person who talks about design inspires confidence in the audience.
And for showrooms, video is an opportunity to show your assortment not in the form of boring catalog photos but in reality; they help to understand how this furniture will look at the owner’s home. It is much easier for the viewer to imagine himself as part of the situation in the video than in the photo, which means that he is more likely to pay attention, become interested, appreciate, and want to buy what he sees.
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