What are the SEO benefits of Subtitles?

What are the SEO benefits of Subtitles eBuilderz featured image

As a business, what is your primary goal while promoting your product? In today’s world, when digital marketing is THE thing, simply promoting your business via blogs and social media posts is not enough. You need to know which form of content they enjoy and make a marketing strategy based on that.

54% of people want to watch more video content from marketers. Hence, it is no secret that video content consumption is rising. In fact, as of 2022, a person is predicted to spend 100 minutes per day watching online videos. Incorporating videos into your marketing strategy is therefore necessary.

Today, a person will choose to watch a one-minute video to understand your product rather than spend time reading through a 500 world blog post. Well, the reason is quite simple. Storytelling is an easy format to consume content. It requires minimal attention, and videos provide just that to the viewer.

for viewer

However, creating videos is still the first step. You also want your viewers to find your content. How do you make that happen? A viewer will identify your content only when Google identifies it. For Google to rank your page higher, it needs text. Here’s when adding subtitles and closed captions come into play.

You can add subtitles to your in the following ways:

  • Type manually and embed the.SRT file to the video
  • Hire a transcriptionist
  • Use Google’s Live captions generator

The issue with the above-mentioned options is–it is time-consuming and does not guarantee accuracy. Today, even this process has been automated. Happy Scribe’s subtitle generator can add subtitles to your video in a few minutes with 85 % accuracy. You simply need to upload your file, and with a single click, you will have subtitles generated.

Now that you know how to add subtitles to a video let’s take a deeper look at how it helps you improve video SEO.

How does adding subtitles improve video SEO?

The tactics to improve SEO for a video are different from that of a blog. A blog has a title, body, and conclusion with the most-searched keyphrases embedded in the sentences. At the same time, videos have little to no textual content. So the bots fail to identify whatever is being said in the video.

This is why you need to add subtitles to the video. Along with a video title, description and tags, adding subtitles is a proven way to improve SEO for the video. Google can then crawl through everything and find the viewers that resonate with the video. This way, instead of you having to find your viewers, the viewers find you.

Plus, adding subtitles not only increases the keyword density but keyword diversity as well. This will help you bring organic traffic to your page.

Increases search traffic

Video content generates around 81% of organic traffic. So the equation here is–the more the video content, the more the traffic. Plus, if you have an option to reach a wider audience, why settle for less?

1. Cover a wider audience

Over 50 million Europeans are deaf or hearing impaired. This number is quite big to ignore. While subtitles are intended for easy viewing for a normal audience, closed captions have a different purpose.

The hearing-impaired audience can also relate to your video with closed-captions entailed to your video. So, it is rather smart to have closed captions support your video as it is a win-win for you and your viewers. This will certainly bring you more traffic and improve your credibility as a business.

2. Motivate viewers to turn sound on

92% of consumers prefer watching videos with the sound off due to their environment. Some might prefer watching your video on their mobile phones in a public place with muted sound. Subtitles help them understand your video better. It can motivate them to turn on the sound for a better viewing experience.

3. Target people from different locations demographics

You don’t want communication barriers to come in the way of reaching more audiences, right? There will always be people who do not understand your native language. Here’s when adding subtitles in multiple languages will help. It will attract more viewers worldwide and gain you foreign viewership.

Brands and marketers have come to use multi-language subtitles now more than ever. It is beneficial when an event consists of people from different linguistic backgrounds.

For example–you want to organize a meet and greet event online. You decide to invite industry experts to interact with your employees. This means participants from various geographical locations get together on the same platform. Here’s when a need for multi-language subtitles arises.

See More: Why You Must Hire Search Engine Marketing Consultant?

Improves UX and user engagement

Among the tens of videos that you watch throughout the day, very few manage to stick with you for a longer period. The ones that are more visually appealing and easy to comprehend would leave a mark.

ux treatment-benefits of subtitles

1. Capture user’s attention

Research reckons that our attention span has dropped down to 8.25 seconds. This is lesser than that of a goldfish. For a viewer to engage with your content, he should first want to spend time on your page. For that to happen, you need to hook his attention for a considerable amount of time. Moving text in the form of subtitles comes to aid as it will ask for attention from the viewer.

2. Increase watch time

Facebook says adding captions to the video can increase view time by 12%. The more time a viewer spends on your page, the user engagement metric continues to rise.

If a user visits your page for the first time, he would want to understand your business in the easiest way possible. You can use textual and video content to achieve this.

You already have a 500-word blog post written about your product. You can add a video for the same. It could be an explanatory video or a testimonial of your product from the customers. Doing so will increase the chances of spending more time on your page.

Improves Google search ranking

Google will rank a page higher with good engagement metrics than a lower one. With the increase in viewership and an improved engagement rate, this is certainly not a given.

search ranking-benefits of subtitles

To come up with creative ideas for generating video content for your business is important, but not enough. It will not help bring you traffic. Producing interesting content and following SEO practices will help if you want to be seen on the internet.

Also, You Can read How to Boost Google Ranking By Improving Site Speed

Open Captions are a no-no!

Subtitles and closed captions are beneficial in ranking up your page on Google. But, there is another term called “open captions. SRT file open captions are already within the video file. At the same time,” subtitles and closed captions are added via an external.

Open captions are usually generated with expensive software like Premiere Pro. However, they do not contribute to improving video SEO. Since it is not an external file, Google fails to identify the text. So if you are making a marketing strategy for your business, it is not wise to add open captions to your video.

Some websites’ hosting services do not offer the option of closed captions. This is when you can use open captions.

Wrapping up SEO benefits of subtitles

That’s everything on SEO benefits of subtitles. Hopefully, the article provided you with all you need to know about the subject. If you have just started as a business, you must consider adding video content to your marketing campaign. Or, if you are already in the market and haven’t yet incorporated video content, then this article is the sign.

Well, everything said and done, simply adding captions to your video will not make you a one-of-its-kind marketer. The quality of content matters too. With these two things in check, you will grow with your viewers.

The theory is all here, and now it is time to execute. Strategize, create and stand out in the marketing race.

Here are few more topics that you shouldn’t miss:
WordPress SEO: How to Improve SEO to Rank Higher
Discover the Ultimate 102-Point SEO Checklist
What are backlinks and why are they beneficial to SEO?
Like this post? Don’t forget to share

WordPress SEO: How to Improve SEO to Rank Higher

WordPress SEO How to Improve SEO to Rank Higher eBuilderz featured image

WordPress is the best platform/CMS when it comes to SEO (Search Engine Optimization) friendliness. Whether you want to start a small blog or a commercial website, WordPress is probably the best way to go. However, optimizing your website for SEO purposes can be challenging, especially for those who do not have experience building websites.

For this reason, we have created a guide that will help you improve your website’s SEO and rank better on Google. This article highlights why WordPress is so popular and how important SEO is for your website. By the end of this 5-minute read, you will have all the tips and tricks that will help you improve your WordPress SEO strategies.

What Is WordPress, And Why Is It so Popular?

WordPress is by far the most well-known CMS (Content Management System) around the world. Numerous startups and enormous companies (Walt Disney Company, BBC, MTV News, and more) create and develop their pages using WordPress.

The platform was released in 2003 and quickly became the most popular solution to build any website. As a complete solution, WordPress gives you access to numerous websites and blogging tools and is a beginner-friendly platform.

With an enormous number of plugins, a supportive community, and an amazing user interface, it is no wonder that WordPress is so popular. Even though it is not the ideal choice for every company or type of business, those are the most important reasons why WordPress is an extremely SEO-friendly platform.

Let’s have a look at the SEO basics and why WordPress SEO is important for your business.

Why Is SEO Important?

SEO is extremely useful to attract more people to your website. Whether you have a travel blog or a vast financial business, SEO is the best and most direct way to improve your website’s traffic. Thus, improving your SEO should be your number one priority if you want to rank higher on search engines such as Google or Bing.

See More: A Checklist To Improving Small Business SEO

The Basic SEO Rules

Even though SEO isn’t a straightforward concept, learning how to use it in your website isn’t as challenging. As long as you learn how to use the WordPress platform, you have everything needed to optimize your site. The most important things to keep in mind are:

  • Avoid Low-Quality links: Using low-quality external links can harm your overall SEO.
  • Don’t try to manipulate Google with keyword stuffing (using abuse keywords): Even though this tactic might result in high short-term traffic, you will end up losing all of it.
  • Avoid Keywords with high competition: The more competition over a keyword, the more difficult it is to rank higher.
  • Follow Google’s starter guidelines: Google’s SEO starter guide includes valuable information about the algorithm.

Creating a Website on WordPress: SEO Optimization Tips

Creating a website on WordPress doesn’t need any special technical programming skills. However, building any kind of website and optimizing it for SEO comes with effort and time.

When it comes to creating a website, there are a few optimization tips you should keep in mind:

  • Choose a great hosting provider: Hosting providers ensure that your website will be fast, constantly updated, and secured. For this reason, choosing a reliable one is crucial for SEO.
  • Choose an SEO-friendly theme: One of the first things you get to do when creating a website is choosing a theme. You should make sure that your theme is SEO-friendly, no matter if it is a free or premium one.
  • Choose your preferred domain: Even though your domain name doesn’t directly impact your SEO strategy, your site needs to be easily accessible.

Also, You Can Read Discover the Ultimate 102-Point SEO Checklist

10 Best Tips to Improve Your WordPress SEO

There are many parameters that can help you improve your WordPress SEO and rank higher on Google. Let’s dive deeper into them.

  1. Install a reliable WordPress SEO plugin: Plugins are one of the best things about WordPress. There is a plugin for pretty much any task you can imagine, from calculator plugins to analytics and SEO. Accordingly, you can find many popular SEO plugins like Yoast SEO and Redirection.
  2. Enable search engine visibility: Although this isn’t a common mistake, many people don’t have the search engine visibility option activated. To check it, all you have to do to set up is go to Settings, then Reading and find the section called Search Engine Visibility. You should always have the box unchecked.
  3. Add content after keyword research: Researching for popular keywords and tags in Google is crucial to tracking the market needs and attracting more visitors. So, before you decide about your next blog post’s topic, you can use tools like KWFinder or SEMRash.
  4. Add valuable content: No matter if you do keyword research or not, you should always try to add valuable content to your website. If you are not sure or don’t have the time to write top-tier content yourself, you can always use third-party services like People First Content.
  5. Use the Google Search Console: Google has developed a complete platform that will help you identify how you perform and alert you of any issues or errors. All you have to do is sign up on Google Search Console by adding your domain or URL prefix.
  6. Don’t add written content only: Even though images, videos, and infographics don’t help directly on SEO, they are some of the best ways to retain your traffic and provide high quality backlinks. Thankfully, all you have to do to create great visual content is use photo editors like Canva or video editors like Movavi Video Editor Plus.
  7. Add longer blog posts: In general, longer content is better for search engine optimization. For this reason, you should make sure to add longer blog posts that usually are over 2,000 words. Of course, that doesn’t mean that every post you add should be that long.
  8. Add internal and external links: For your website to rank higher on Google, you should add internal and external links to your blog posts. This will help Google identify your website as an authoritarian source. Although there isn’t a fixed amount of links you should add per post, adding more than five is a good start.
  9. Optimize your titles and headings: When it comes to titles and headings, many things can help you rank higher. For example, your main keyword should be included in the title, and you should use a hierarchy of H1, H2, H3, etc., underneath your titles.
  10. Optimize your Meta Descriptions: The Meta Description is a small amount of text that Google uses below the title. Therefore, it is important for your Meta Description to be short and to include your focus keyword. Think of it as the first and most important ad visitors see before they visit your website.

Check Out the Quick Video Review On To Improve WordPress SEO

Source: Neil Patel

The Bottom Line

It becomes obvious that WordPress SEO is crucial for your website to rank higher on Google. By utilizing the tips and tricks provided above, you will be able to attract more visitors to your webpage.

Here are few more topics that you shouldn’t miss:
Discover the Ultimate 102-Point SEO Checklist
What Is the Best Free SEO Rank Checker?
Is the SEO Checklist the Best 2021 SEO Framework?
Like this post? Don’t forget to share

Discover the Ultimate 102-Point SEO Checklist

Discover the Ultimate 102 Point SEO Checklist eBuilderz featured image

However, the huge deficit of SEO in marketing is tragic. Despite the rewarding part of traffic and search visibility, SEO is often ignored because of the time needed for research and implementation.

That goes away with a handy new marketing bundle called the SEO Buddy Checklist. Don’t let the name fool you here. The checklist includes more guides and documentation than any marketing course gave me.

SEO Buddy’s beauty is that you can learn strategies and implementation procedures in days rather than spending time and money on online courses. There are incredible benefits for businesses facing other marketing challenges besides SEO as well.

SEO Checklist

What is the SEO Checklist by SEO Buddy?

SEO Buddy has created the ultimate SEO checklist. There are over 100 SEO factors that you can start setting up right away. Each factor comes with step-by-step instructions to help you, your website administrator, or your marketing team executes crucial SEO actions.

For small businesses doing everything in-house, it’s actually like hiring an SEO consultant or agency to audit and optimize your website. However, anyone can use this checklist. There are standard operating procedures, content calendars, and Trello boards included with the SEO Buddy Checklist bundle.

All checklists, documentation, and guides are available as downloads. They are easy to load and view online instantly.

SEO Checklist02

Review of the 102-Point SEO Buddy Checklist

At first glance, I knew this wasn’t the typical free SEO checklist you find on the internet. Blog posts offering tips and checklists rarely go over 5 to 10 individual ranking factors, and these always lack some crucial steps to doing it yourself.

The SEO Buddy Checklist is the definitive, ultimate checklist for current SEO best practices, ranking factors, and Google algorithm recommendations from experts. I was surprised by the vast information included in just one checklist.

Every point has a unique guide that shows you what steps to take to set up content, technical markup, tracking tools, and analytics to completely rank up in Google. The checklist was made to help any website get on the first page of Google for their best keywords.

See More: A Checklist To Improving Small Business SEO

What’s Included in the Checklist

  • Over 100 key factors in ranking and optimizing your website for Google
  • Step-by-step guides for every SEO point
  • Expert keyword research guide
  • All recommended tools for research, tracking, and measuring SEO
  • 52-week Content Calendar
  • 50+ Content Distrbution Checklist
  • Google Analytics setup
  • Google tagging setup
  • Google My Business Setup and Optimization
  • Google Search Console Setup
  • Latest workarounds to Google algorithm updates
  • 40+ standard operating procedures for SEO
  • Trello board templates

SEO Checklist

There’s so much more included with the checklist, but you can get a free preview if you want to see every area where this bundle can help your business. If you have any SEO challenges, this bundle can answer questions, help your team learn about SEO, and integrate SEO into your marketing strategy.

Why the SEO Buddy Checklist Works

Getting started with SEO is the hardest part. It’s slow to start if you don’t have a team helping you with strategy, content creation, Schema markup, backlinking, and social media posting. That’s the beauty of SEO Buddy.

If you follow the checklist point by point, you’ll quickly optimize your website. For example, the keyword research portion is invaluable. You may be trying to rank for keywords that are just too competitive, but SEO Buddy provides steps to get around that and find the exact keywords that will bring in more traffic.

Some actions only take 15 minutes to implement on your website, but even when the guide is longer, it’s less time than researching on your own or enrolling in an online course. You essentially get all of the steps without having to go through the lecture.

SEO Checklist

Also, You Can Read Why You Must Hire Search Engine Marketing Consultant?

Is the SEO Buddy Checklist Worth It?

SEO guides and checklists aren’t for everyone. However, even if you wanted to simply learn more about SEO, this bundle is better than reading random blogs on the internet or trying an SEO for Dummies book because it’s frequently updated to keep current with Google algorithm changes.

The number one factor that makes this checklist great is that you can rank your website and get on the first page of Google for your best keywords.

Any business focused on traffic, leads, and content marketing needs this checklist. However, it’s really about the time and money you’ll save. If you have the time to do this for your website, then you can use this checklist to optimize your website on your own. You won’t need to hire an SEO expert or content team.

Check Out the Quick Video Review On Ultimate SEO Checklist

Source: Neil Patel

Additionally, it’s handy for business owners who want to assess what they’re doing in search and how to do it better. The bundle includes everything a business owner or marketing director would need to train their team on SEO and marketing procedures. It includes over 40 SOPs and templates for content calendars, SEO audits, Trello boards, and more.

For more details about the SEO Checklist, please visit: https://seobuddy.com/seo-checklist

Here are few more topics that you shouldn’t miss:

How to Boost Google Ranking By Improving Site Speed
What Is the Best Free SEO Rank Checker?
4 Content SEO Best Practices to Boost Search Traffic

Like this post? Don’t forget to share