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WordPress SEO: How to Improve SEO to Rank Higher

WordPress is the best platform/CMS when it comes to SEO (Search Engine Optimization) friendliness. Whether you want to start a small blog or a commercial website, WordPress is probably the best way to go. However, optimizing your website for SEO purposes can be challenging, especially for those who do not have experience building websites.

For this reason, we have created a guide that will help you improve your website’s SEO and rank better on Google. This article highlights why WordPress is so popular and how important SEO is for your website. By the end of this 5-minute read, you will have all the tips and tricks that will help you improve your WordPress SEO strategies.

What Is WordPress, And Why Is It so Popular?

WordPress is by far the most well-known CMS (Content Management System) around the world. Numerous startups and enormous companies (Walt Disney Company, BBC, MTV News, and more) create and develop their pages using WordPress.

The platform was released in 2003 and quickly became the most popular solution to build any website. As a complete solution, WordPress gives you access to numerous websites and blogging tools and is a beginner-friendly platform.

With an enormous number of plugins, a supportive community, and an amazing user interface, it is no wonder that WordPress is so popular. Even though it is not the ideal choice for every company or type of business, those are the most important reasons why WordPress is an extremely SEO-friendly platform.

Let’s have a look at the SEO basics and why WordPress SEO is important for your business.

Why Is SEO Important?

SEO is extremely useful to attract more people to your website. Whether you have a travel blog or a vast financial business, SEO is the best and most direct way to improve your website’s traffic. Thus, improving your SEO should be your number one priority if you want to rank higher on search engines such as Google or Bing.

See More: A Checklist To Improving Small Business SEO

The Basic SEO Rules

Even though SEO isn’t a straightforward concept, learning how to use it in your website isn’t as challenging. As long as you learn how to use the WordPress platform, you have everything needed to optimize your site. The most important things to keep in mind are:

Avoid Low-Quality links: Using low-quality external links can harm your overall SEO.
Don’t try to manipulate Google with keyword stuffing (using abuse keywords): Even though this tactic might result in high short-term traffic, you will end up losing all of it.
Avoid Keywords with high competition: The more competition over a keyword, the more difficult it is to rank higher.
Follow Google’s starter guidelines: Google’s SEO starter guide includes valuable information about the algorithm.

Creating a Website on WordPress: SEO Optimization Tips

Creating a website on WordPress doesn’t need any special technical programming skills. However, building any kind of website and optimizing it for SEO comes with effort and time.

When it comes to creating a website, there are a few optimization tips you should keep in mind:

Choose a great hosting provider: Hosting providers ensure that your website will be fast, constantly updated, and secured. For this reason, choosing a reliable one is crucial for SEO.
Choose an SEO-friendly theme: One of the first things you get to do when creating a website is choosing a theme. You should make sure that your theme is SEO-friendly, no matter if it is a free or premium one.
Choose your preferred domain: Even though your domain name doesn’t directly impact your SEO strategy, your site needs to be easily accessible.

Also, You Can Read Discover the Ultimate 102-Point SEO Checklist

10 Best Tips to Improve Your WordPress SEO

There are many parameters that can help you improve your WordPress SEO and rank higher on Google. Let’s dive deeper into them.

Install a reliable WordPress SEO plugin: Plugins are one of the best things about WordPress. There is a plugin for pretty much any task you can imagine, from calculator plugins to analytics and SEO. Accordingly, you can find many popular SEO plugins like Yoast SEO and Redirection.
Enable search engine visibility: Although this isn’t a common mistake, many people don’t have the search engine visibility option activated. To check it, all you have to do to set up is go to Settings, then Reading and find the section called Search Engine Visibility. You should always have the box unchecked.
Add content after keyword research: Researching for popular keywords and tags in Google is crucial to tracking the market needs and attracting more visitors. So, before you decide about your next blog post’s topic, you can use tools like KWFinder or SEMRash.
Add valuable content: No matter if you do keyword research or not, you should always try to add valuable content to your website. If you are not sure or don’t have the time to write top-tier content yourself, you can always use third-party services like People First Content.
Use the Google Search Console: Google has developed a complete platform that will help you identify how you perform and alert you of any issues or errors. All you have to do is sign up on Google Search Console by adding your domain or URL prefix.
Don’t add written content only: Even though images, videos, and infographics don’t help directly on SEO, they are some of the best ways to retain your traffic and provide high-quality content. Thankfully, all you have to do to create great visual content is use photo editors like Canva or video editors like Movavi Video Editor Plus.
Add longer blog posts: In general, longer content is better for search engine optimization. For this reason, you should make sure to add longer blog posts that usually are over 2,000 words. Of course, that doesn’t mean that every post you add should be that long.
Add internal and external links: For your website to rank higher on Google, you should add internal and external links to your blog posts. This will help Google identify your website as an authoritarian source. Although there isn’t a fixed amount of links you should add per post, adding more than five is a good start.
Optimize your titles and headings: When it comes to titles and headings, many things can help you rank higher. For example, your main keyword should be included in the title, and you should use a hierarchy of H1, H2, H3, etc., underneath your titles.
Optimize your Meta Descriptions: The Meta Description is a small amount of text that Google uses below the title. Therefore, it is important for your Meta Description to be short and to include your focus keyword. Think of it as the first and most important ad visitors see before they visit your website.

Check Out the Quick Video Review On To Improve WordPress SEO

Source: Neil Patel

The Bottom Line

It becomes obvious that WordPress SEO is crucial for your website to rank higher on Google. By utilizing the tips and tricks provided above, you will be able to attract more visitors to your webpage.

Here are few more topics that you shouldn’t miss:
Discover the Ultimate 102-Point SEO Checklist
What Is the Best Free SEO Rank Checker?
Is the SEO Checklist the Best 2021 SEO Framework?
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Your Guide for Installing WP on a MacBook

Are you looking to install WordPress on MacBook locally but have no idea where to start? If that’s the case, this article should give you the answer to the problem.

The first thing you will need is MAMP – a free application that provides users with free access to an open-source server you use to develop the WP website.

MAMP is an acronym, where M stands for Macintosh, A for Apache, M for MySQL, and P for PHP. Both veteran and newbie coders should be familiar with what the last three are.

The reason you want to use MAMP is pretty simple. The app helps you install a WP site from scratch. Besides, you can also use MAMP to create partial backups and even access the content while offline (you might be away from the internet and still want to work).

Now that you know what MAMP is, you can start the WP installation process. The step-by-step guide below will cover all the bases.

Step #1 – Get WP

Downloading the latest WordPress version from the official website is the first thing you want to do. The .zip file is quite small, so it should not take too long to download it. Leave the file for now; you will need it later.

Next, check if there is a “Sites” folder in your user directory. If the folder is missing, create one.

Note: the WP installation process does not require a lot of drive space, but you should still review your files and clean up unnecessary junk that could potentially disrupt the whole thing.

Step #2 – Install MAMP

Moving forward, install MAMP, which you can also download from the official website. Keep in mind that the app runs only on Mac OS X 10.6.6 version. If your Mac is missing the latest macOS version, you will need to download and install that first.

See More: The Ultimate Guide On WordPress Poll Plugin (with Images)

Step #3 – Launch MAMP

Then, go to the Applications folder and launch MAMP. You should see the name under an elephant icon. If, after launching it, the app asks you to get a PRO version, do not pay attention to that. The free version does the work just as well.

Step #4 – Select Ports

Check the parts on MAMP. The default numbers should be okay for the most part, but you can try tinkering with other options if you are an advanced user. And if you become uncertain about it, you can double-check on the internet.

Step #5 – Set up Web Server

You will need a document root. The “Sites” folder you have on the MacBook will be the directory for the document root and the location for local web files. You can change the location on MAMP by clicking the “Web Server” tab.

Step #6 – Initiate the Servers

Before moving to MySQL, check if the servers are working. Click the “Open start page” tab on MAMP. There should be a green light on the left. If the green light is glowing, it means that the servers are working. If it is red, you will need to relaunch the servers manually by hitting “Start Servers.”

Step #7 – Work on MySQL

As a coder, you should be natural with creating a MySQL database. It is a must to launch a WP website locally rather than investing in a hosting provider.

To create the database on MAMP, you will have to use the phpMyAdmin feature on the application.

Step #8 – Extract WP Installer

Once the MySQL database is up and working, you can go back to the first step when you downloaded the WP installer file. Extract the .zip file and give the folder containing installation files a name. Then, transfer the data to the “Sites” folder.

Also, You Can Read How To Create WordPress Multi-Page Form [Step-by-Step with Pics]

Step #9 – Enter Site Information

This is where the fun begins. Start your internet browser and enter the following phrase in the URL tab: localhost:8888/wpinstallerfolder. The 8888 is a port number, and the wpinstallerfolder is the name you gave to the folder which has the WP files.

You should see a screen on the browser that will ask you to select a language. Click English (or another language) and click “Continue.” From here, there will be a group of tabs that will ask you to fill in the information about the WordPress website. After you complete it, you can move to the final step.

Step #10 – Access the WP Dashboard

Access the website’s dashboard by going to localhost:8888/wpinstallerfolder/site-directory/wp-admin. Enter your login and password. After logging in, you will see the dashboard. Feel free to utilize it to test the WP website and see how it fares after installing it locally on a MacBook.

Here are few more topics that you shouldn’t miss:

How to Automate your Work with Zapier and WPForms
Easily Add hCaptcha with WPForms
How to Deal With MacBook Performance Issues?

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