Everything You Need to Know About Websites and Privacy Laws

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Privacy is exceptionally valued globally, and it extends to sensitive information users upload on websites. Businesses and websites collect data for various reasons.

For example, companies use their sites to gather data about users to provide them with targeted advertising. On the other hand, organizations use consumer information to help them understand their clients better to improve the overall customer experience.

Several laws have been put in place to ensure this personal information is protected and kept private from external, opposing forces, such as hackers, malware, etc. This article will guide you through everything you need to know about websites and privacy laws.

What are privacy laws?

privacy law- privacy policy for website

Privacy laws are those international, national, state, or local codes that regulate personal information processing. It requires websites and web developers to protect users’ sensitive data and honor their privacy needs. This is why the law mandates websites to have a privacy policy.

A privacy policy is a statement or legal document that dictates how a website collects, handles, and processes data from customers or visitors. Also, it discloses some or all the ways the website plans to use and reveal the customers’ data or personal information.

The privacy policy describes whether the information will be kept confidential or shared with third parties. Personal information is anything used to identify an individual. Osano provides a personal data guide, and it addresses information like the following:

  • Full name
  • Date of birth
  • Postal address
  • Email address
  • Marital status
  • Payment details/credit card information
  • Financial records
  • IP address
  • Medical history
  • Social Insurance Numbers

Apart from detailing how a company or website intends to use the information, a privacy policy mentions how the website will meet its legal obligations and compensate users if there is a breach.

Top Three Privacy Laws

three privacy law

Privacy laws vary according to country, state, and region. But there are some general regulations that websites must comply with. We discuss the top three below.

General Data Protection Regulation (GDPR)

The General Data Protection Regulation is the world’s most important data protection law. It replaced the 1995 data protection directive on the 25th of May, 2018. This body of regulations enhances how people can access their personal information.

Also, GDPR limits what organizations and websites can do with users’ data. The GDPR has seven principles that act as its backbone, and they are:

  • Lawfulness, Fairness, and Transparency
  • Purpose limitation
  • Data minimization
  • Accuracy
  • Storage limitation
  • Integrity and confidentiality
  • Accountability

GDPR is majorly concerned with protecting personal data, which is the information that directly or indirectly identifies a person. These include names, location data, online usernames, IP addresses, race or ethnic origin, sexual orientation, etc. So, if a website collects any of this information, it must remain compliant with the GDPR.

California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act is a state-focused data privacy law that improves California residents’ privacy rights and consumer protection. It regulates how businesses worldwide handle and manage Californians’ personal information (PI).

The CCPA came into effect on the 1st of January, 2020, and it has three thresholds for businesses and websites. CCPA applies to for-profit organizations that:

  • Sells the PI of more than 50,000 Californians yearly
  • Derives more than 50% of its yearly revenue from selling the PI of California residents
  • Have an annual gross income of over $25 million

Also, under the CCPA, California residents enjoy certain privileges. These include the right to:

  • Opt-out of having their data sold to third parties
  • Request deletion of data gathered
  • Request disclosure of information already collected
  • Be notified
  • Equal services and price

Websites must inform visitors before or at the point of data collection of the various categories of PI they would gather and the purposes. Also, it is crucial to pay special attention to minors.

For instance, for those below 16, websites have to obtain opt-in consent before selling or disclosing personal data to third parties. But for those who are under 13 years, a parent (or legal guardian) must opt-in for them.

See More: How to Quickly Make Your Google Analytics CCPA Compliance

Virginia Consumer Data Protection Act (CDPA)

The Virginia Consumer Data Protection Act (CDPA) is similar to the EU’s GDPR and California’s CCPA. The CDPA expands consumer rights to access, delete, correct, and even obtain a copy of the personal data collected by a company or website.

Customers can also opt out of processing their data for targeted advertising or sale reasons. Also, the CDPA broadens the definition of personal data to include sensitive information like race, religion, sexual orientation, physical or emotional health diagnosis, precise geolocation, etc.

The CDPA applies to businesses that carry out operations in Virginia or produce products that target Virginia residents. Also, if a company controls or processes the personal data of at least 100,000 consumers in a calendar year, they have to comply with the CDPA.

Furthermore, if an organization controls or processes the personal data of at least 25,000 consumers and gets over 50% of gross income from selling such information, the CDPA applies to them.

When a website fails to comply with these privacy laws and regulations, there are penalties. This includes fines, lawsuits, reputation damage, loss of consumers, loss of money, regulatory scrutiny, and even imprisonment.

Key reasons websites need privacy policies

The inclusion of privacy policies on websites has become a vital issue. This is a result of many factors. Below are the top reasons why websites need to have privacy policies.

It builds trust

Website owners with privacy policies indicate their transparency to users. When your site provides a clear picture of how and why you collect their personal information, they will feel safe and comfortable. It shows current and potential customers that you care about their privacy and consider them a priority.

Also, with a well-constructed and easily accessible privacy policy, customers’ trust in you and your website increases. Unfortunately, many people don’t read privacy policies because of the complexities and legal jargon. As a result, recent privacy laws require that policies are written in simple language so that a layperson can read them.

It’s the law

The most significant reason websites need to have a privacy policy is that privacy laws demand it to guide data collection and management. Also, business owners build websites to expand their reach globally, and as such, it is crucial to get acquainted with the data privacy laws in the countries your website operates.

Third parties require them

Apart from the law, third-party parties also require websites to have privacy policies. For instance, if a website uses a third-party service like Google Adsense or Google Analytics to display ads or collect website data, you must present a privacy policy.

In the Google Analytics Terms of Service, it is written that the websites they work with must-have and post an appropriate privacy policy. Since these third-party apps require business partners to disclose how they handle private information, it ensures a closed chain of protected data from the vendors to the end-users.

What should be in a website’s privacy policy?

website policy- privacy policy for website

Below are the crucial sections to include in a privacy policy.

The data your website collects

There are several types of data a website might collect from users, so you must specify which information, in particular, your site gathers. Some of the most common categories of data websites collect are:

  • Personal information: Mention that your site will collect PI like names, addresses, phone numbers, email addresses, etc.
  • Usage and analytics data: Let users know if you collect information on how they access and use the site. This data helps the company or website with internal processes like troubleshooting and improving functionality.
  • Cookies: If your website uses cookies, your privacy policy should disclose that. Cookies make a user’s online experience easier by saving browsing information. It also helps to enhance a website’s functionality.

Mention how your website plans to use the data

Website owners have various plans for the data they collect. For this reason, it is of utmost importance that a website’s privacy policy mentions how it plans to use the information.

Some of the ways websites use consumer data are:

  • Shipping information: If the website is an e-commerce store, it will collect user information to ship products.
  • Customer service purposes: When a website provides a product or service, user information comes in handy for customer service purposes like guarantees, returns, repairs, cancellations, repairs, payment issues, etc.
  • Third-party service providers: Your privacy policy should include that there is the possibility of sharing customer information with third-party services like Google to improve the user’s experience.

Also, You Can read How to Build an eCommerce Website Using Zyro

Security measures

Your privacy policy has to assure users that the company will do everything within its power to ensure the protection of their data. However, you should also include that it is impossible to provide 100% security against malicious attacks or compromise.

Other important categories that you should mention in your website’s privacy policy are:

  • Whether or not your company shares user data with affiliates or regulatory bodies
  • Methods of data collection
  • Provisions for minors
  • Possible changes to the privacy policy
  • Legal basis for the collection
  • Data transfer
  • User’s rights

Check Out the Quick Video Review On Website Privacy Policies

Source: Flux Academy


Websites have several obligations to their users because numerous privacy laws govern collecting, storing, handling, and managing users’ data. So, stay compliant with these laws and avoid legal damages to your organization. This article provided everything you need to know about websites and privacy laws.

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How To Transform Your Printing Business From Offline to Online

How To Transform Your Printing Business From Offline to Online eBuilderz featured image

Printing Business-Offline to Online

The world is now a digital marketplace where every business is expected to be online. This is because customers have shifted from in-store purchases to buying products online. In 2020, over 80% of customers worldwide shopped online, and the number keeps growing yearly.

Therefore, your printing business must be digital to attract customers and grow effectively. However, if you don’t know how to achieve this, you are in the right place. This article discusses simple yet effective ways to put your printing brand online.

Let’s begin.

7 Ways to Move your Printing Business from Offline to Online

offline to online

It’s not enough to move a printing business online. You must do it effectively to gain the visibility and sales required to grow your brand. Below is a step-by-step process to adopt when transforming a printing brand from offline to online.

Conduct market research

conduct market research

Market research involves gathering information about the target market. It examines the industry and competitors, identifies audiences, and studies their demographics and psychographics. It helps business owners understand customers’ perceptions and expectations to deliver accordingly.

Therefore, a crucial step to successfully moving a printing business online is to perform market research. First, identify the target audience, where they are, and their interests. Also, discover their challenges, needs, and how they expect you to meet them.

Market research doesn’t stop at audience analysis; it also evaluates competitors and trends. So, select the top companies in your industry and examine their activities. Then, analyze their strategies and shortcomings to make improvements when starting your business online.

Additionally, examine existing industry trends to introduce in your activities. It will generate attraction and draw customers to your business.

Summarily, market research provides insight into the audience’s pain points, competitors’ activities, and industry trends to achieve the best results online when moving your printing brand.

Create a marketing plan

A marketing plan consists of processes required to achieve a business’s goals. It includes what you must do to attract and retain customers, including value proposition, target consumers demographics, psychographics, actionable goals, etc.

It’s critical to develop a functional marketing strategy because it is the roadmap that reveals where the business is headed and what needs to be done to get there. This knowledge helps you direct resources and efforts into bringing and keeping customers.

So, develop a marketing plan with short and long-term goals. Then list the processes involved to reach your objectives. This may include marketing campaigns, social media strategy, content strategy, and the metrics to measure results.

Essentially, create an actionable, realistic marketing plan that provides the clarity required to run your printing business successfully online.

Have a USP

Many existing printing businesses are online, so it’s crucial to customize your Unique Selling Proposition (USP) to stand out. A USP is a value you offer that differentiates you from other brands.

It could range from impeccable customer service to affordability, quick delivery, etc. Always communicate your Unique Selling Proposition clearly to give your target audience reasons to choose you and not the competition.

Build your social media presence

social media presence

Social media is a must-have when transforming an offline business online. Currently, about 4.62 billion people use social media. This shows how many customers you can acquire by becoming active across social media platforms. 

So, study your audience and figure out the social media channels. Figuring this out will help you focus and channel efforts into the platforms yielding the best outcomes.

Marketing products on consumers’ active platforms lets you meet them where they are. So, determine where customers frequent and engage them there. For example, if your target customers spend most of their time on Facebook, consider creating a Facebook account and building an active and engaging presence.

See More: 10 Benefits of Social Media Marketing for Your Business

Create a website

A website is a necessity when trying to attract and engage online customers. Research reveals that 8.5 billion Google searches are conducted per day, showing that websites are a major platform for customers to discover your brand.

Therefore, create a website with an excellent User Interface and User Experience (UI/UX). It should be responsive, easy-to-navigate, and allow consumers to find information quickly. In addition, the websites’ design should reflect your business values, showcase its personality, and be functional to facilitate tasks.

Also, optimize the website for SEO to boost visibility. All these allow you to create good first impressions and enjoyable experiences for users.

Furthermore, you can display products, including flyers, cards, booklets, etc. This way, customers can visit your website to shop for their desired items without physical interaction.

Use the web to print software

Web to print software are tools that process print orders. With this software, you can create a digital storefront and optimize its speed for users to order print products and customize them based on their preferences.

Also, it streamlines activities and facilitates customers’ satisfaction. For example, you can create ready-made designs that shoppers can personalize for their needs. Besides, you can centralize purchase, billing, and shipping activities, saving management costs and making the experience easier for consumers.

Adopting a web to print software extends your ordering capabilities online. Shoppers can make requests from wherever they are, at any time. So, they don’t have to visit your location or wait for you to open your physical store.

Produce booklets

Booklets are a prominent print item in high demand by businesses. They present companies’ information in indigestible bits, making them essential for marketing campaigns, business proposals, etc.

Therefore, introducing booklets into your products’ catalog lets you meet many businesses’ needs, enhancing sales. However, note that brochures are not one-size-fits-all; they come in various types and sizes. To find out the different sizes available, learn more about printing a booklet with Helloprint.

However, do not limit your production to booklets; offer other print items. Finally, make your online printing business a centralized hub for different print products like business cards, flyers, brochures, envelopes, etc. The more diversified your company is, the more visibility it gets.

Benefits of moving your printing business online

benefits of moving business-Offline to Online

Transforming a printing brand to the digital space benefits the business in the following ways:

Expands your reach

Taking printing businesses online extends your market. It doesn’t restrict you to customers in a locality; instead, it gives your brand a national or global identity. Ultimately, this increases sales because the target audience can order from wherever they are, and you can deliver to them from your location.

Also, You Can Read Is Software Development Crucial For Business Success?

Allows you to compete with thriving businesses

Online printing allows you to market your services alongside competitors. As a result, you can grow your reputation, win customers over easily, and reach your marketing goals quickly.

Enables constant availability

Establishing an online printing business allows you to stay open 24/7. Users can access the website to order, ask questions and find information anytime.

Also, they can perform a self-service by selecting templates and customizing them to their preference without help. This allows you to focus on other responsibilities while generating passive revenue.

Provides the opportunity to handle multiple orders

Customers request as many products as they need online. So, rather than ringing your phone for multiple orders, they can request them on the website.

Additionally, because there’s a centralized hub for purchase, payments, and invoicing, it’s easier to receive large orders as you won’t have to alternate between several platforms.

Allows you to target customers efficiently

As an e-commerce print business, adopting the right tools helps direct your marketing efforts. With accurate data on customers and sales, you have the insight required to target the right people and introduce marketing strategies that enhance sales.

Eliminates stress and maximizes costs

Moving print businesses online involves automating many activities, from shipping to marketing. Also, you can expand your market without opening additional physical stores, thereby saving costs.

Lastly, channel your marketing efforts to the right areas to achieve a high return on investment.

Boosts consumer satisfaction

When running an online printing business, you can make your activities easier with online printing tools like web to print software. This software lets you meet customers’ unique needs because they can state their requirements, and you can print accordingly. They can also customize a template and edit it to suit their purposes.

Additionally, an online printing business makes the purchase experience flexible and convenient for buyers. First, they can order from any location, eliminating commuting to a physical store. Finally, they can select print products, order, pay, and ship from a centralized platform, thereby enjoying a simplified experience.


E-commerce print business is highly profitable and crucial to succeeding in today’s marketplace. However, transforming an offline printing company into an online brand can be challenging, so this article discussed seven easy ways to run your business digitally.

So, understand the market, plan, communicate your USP, and stay active on social media. Additionally, launch a website, use the web to print software, and offer various print products to meet consumers’ demands. As a result, you’ll have increased customer satisfaction, expand your reach, eliminate stress, and maximize costs.

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What are the SEO benefits of Subtitles?

What are the SEO benefits of Subtitles eBuilderz featured image

As a business, what is your primary goal while promoting your product? In today’s world, when digital marketing is THE thing, simply promoting your business via blogs and social media posts is not enough. You need to know which form of content they enjoy and make a marketing strategy based on that.

54% of people want to watch more video content from marketers. Hence, it is no secret that video content consumption is rising. In fact, as of 2022, a person is predicted to spend 100 minutes per day watching online videos. Incorporating videos into your marketing strategy is therefore necessary.

Today, a person will choose to watch a one-minute video to understand your product rather than spend time reading through a 500 world blog post. Well, the reason is quite simple. Storytelling is an easy format to consume content. It requires minimal attention, and videos provide just that to the viewer.

for viewer

However, creating videos is still the first step. You also want your viewers to find your content. How do you make that happen? A viewer will identify your content only when Google identifies it. For Google to rank your page higher, it needs text. Here’s when adding subtitles and closed captions come into play.

You can add subtitles to your in the following ways:

  • Type manually and embed the.SRT file to the video
  • Hire a transcriptionist
  • Use Google’s Live captions generator

The issue with the above-mentioned options is–it is time-consuming and does not guarantee accuracy. Today, even this process has been automated. Happy Scribe’s subtitle generator can add subtitles to your video in a few minutes with 85 % accuracy. You simply need to upload your file, and with a single click, you will have subtitles generated.

Now that you know how to add subtitles to a video let’s take a deeper look at how it helps you improve video SEO.

How does adding subtitles improve video SEO?

The tactics to improve SEO for a video are different from that of a blog. A blog has a title, body, and conclusion with the most-searched keyphrases embedded in the sentences. At the same time, videos have little to no textual content. So the bots fail to identify whatever is being said in the video.

This is why you need to add subtitles to the video. Along with a video title, description and tags, adding subtitles is a proven way to improve SEO for the video. Google can then crawl through everything and find the viewers that resonate with the video. This way, instead of you having to find your viewers, the viewers find you.

Plus, adding subtitles not only increases the keyword density but keyword diversity as well. This will help you bring organic traffic to your page.

Increases search traffic

Video content generates around 81% of organic traffic. So the equation here is–the more the video content, the more the traffic. Plus, if you have an option to reach a wider audience, why settle for less?

1. Cover a wider audience

Over 50 million Europeans are deaf or hearing impaired. This number is quite big to ignore. While subtitles are intended for easy viewing for a normal audience, closed captions have a different purpose.

The hearing-impaired audience can also relate to your video with closed-captions entailed to your video. So, it is rather smart to have closed captions support your video as it is a win-win for you and your viewers. This will certainly bring you more traffic and improve your credibility as a business.

2. Motivate viewers to turn sound on

92% of consumers prefer watching videos with the sound off due to their environment. Some might prefer watching your video on their mobile phones in a public place with muted sound. Subtitles help them understand your video better. It can motivate them to turn on the sound for a better viewing experience.

3. Target people from different locations demographics

You don’t want communication barriers to come in the way of reaching more audiences, right? There will always be people who do not understand your native language. Here’s when adding subtitles in multiple languages will help. It will attract more viewers worldwide and gain you foreign viewership.

Brands and marketers have come to use multi-language subtitles now more than ever. It is beneficial when an event consists of people from different linguistic backgrounds.

For example–you want to organize a meet and greet event online. You decide to invite industry experts to interact with your employees. This means participants from various geographical locations get together on the same platform. Here’s when a need for multi-language subtitles arises.

See More: Why You Must Hire Search Engine Marketing Consultant?

Improves UX and user engagement

Among the tens of videos that you watch throughout the day, very few manage to stick with you for a longer period. The ones that are more visually appealing and easy to comprehend would leave a mark.

ux treatment-benefits of subtitles

1. Capture user’s attention

Research reckons that our attention span has dropped down to 8.25 seconds. This is lesser than that of a goldfish. For a viewer to engage with your content, he should first want to spend time on your page. For that to happen, you need to hook his attention for a considerable amount of time. Moving text in the form of subtitles comes to aid as it will ask for attention from the viewer.

2. Increase watch time

Facebook says adding captions to the video can increase view time by 12%. The more time a viewer spends on your page, the user engagement metric continues to rise.

If a user visits your page for the first time, he would want to understand your business in the easiest way possible. You can use textual and video content to achieve this.

You already have a 500-word blog post written about your product. You can add a video for the same. It could be an explanatory video or a testimonial of your product from the customers. Doing so will increase the chances of spending more time on your page.

Improves Google search ranking

Google will rank a page higher with good engagement metrics than a lower one. With the increase in viewership and an improved engagement rate, this is certainly not a given.

search ranking-benefits of subtitles

To come up with creative ideas for generating video content for your business is important, but not enough. It will not help bring you traffic. Producing interesting content and following SEO practices will help if you want to be seen on the internet.

Also, You Can read How to Boost Google Ranking By Improving Site Speed

Open Captions are a no-no!

Subtitles and closed captions are beneficial in ranking up your page on Google. But, there is another term called “open captions. SRT file open captions are already within the video file. At the same time,” subtitles and closed captions are added via an external.

Open captions are usually generated with expensive software like Premiere Pro. However, they do not contribute to improving video SEO. Since it is not an external file, Google fails to identify the text. So if you are making a marketing strategy for your business, it is not wise to add open captions to your video.

Some websites’ hosting services do not offer the option of closed captions. This is when you can use open captions.

Wrapping up SEO benefits of subtitles

That’s everything on SEO benefits of subtitles. Hopefully, the article provided you with all you need to know about the subject. If you have just started as a business, you must consider adding video content to your marketing campaign. Or, if you are already in the market and haven’t yet incorporated video content, then this article is the sign.

Well, everything said and done, simply adding captions to your video will not make you a one-of-its-kind marketer. The quality of content matters too. With these two things in check, you will grow with your viewers.

The theory is all here, and now it is time to execute. Strategize, create and stand out in the marketing race.

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How Surveys Help Create More Effective Content For Your Website

How Surveys Help Create More Effective Content For Your Website eBuilderz featured image

webinar registration-content survey

You know what they say; content is king! It may even be a phrase that you are tired of. However, we cannot deny that it is true. Interesting, unique, and engaging content is key if you want to stand out from the competition and climb up the search engine result pages.

It is not simply a case of building it, and they will come. You need to make sure that your content adds value to the reader. With 60% of marketers creating at least one piece of content each day, you need to do everything in your power to make sure your content is the best.

This begins before you put pen to paper. The research phase is critical, enabling you to gather unique insights that will engage the reader and cannot be found elsewhere. It is also about understanding your target consumer base and the sort of content they want to read.

With that being said, in this blog post, we will take a look at how you can use surveys to create the most effective content for your website.

Nothing is as Powerful as Good Data

According to a SurveyMonkey survey, 74 percent of readers find that content with data is more trustworthy than content that does not have data.

A simple statistic can work wonders for your post. It can briefly make a point in a manner that nothing else can. It can strengthen your arguments and lend credibility to your writing. Writing an effective survey can help you get the information you need to strengthen your content.

You can learn more about creating your custom survey online, yet we always recommend that you start by visualizing the result.

product surveys-content survey

The most successful surveys will address a single, clear research question. All of the other questions in the survey will be structured around this question.

If you do not have a research question behind the entire survey, it will not have any direction. If you simply have a “let’s see what we can find out about this topic” approach, the outcome will typically be superficial, unfocused, and disparate.

Nothing will make a more powerful impact than adding some statistics from your surveys to your content. Instead, you need to have a clear focus. This will help you to extract the data that you need so that you can make your content stronger and more compelling.

Surveys Help you to Truly Understand your Customers

One of the best things about surveys is that they enable you to better understand your customers and what they truly care about.

A big mistake that we see a lot of businesses and marketers make is simply creating content on subjects that they want to talk about. They feel that the customer should know this, so they take a topic and run with it.

However, you need to put yourself in the customer’s shoes. You need to understand the pain points they are experiencing throughout the consumer journey. You also need to understand what they are interested in, what content will appeal to them the most, and how they prefer to consume content, i.e., via written blog posts or videos.

This will help you create a unique content strategy for your target consumer base, enhancing its effectiveness.

pricing and plans-content survey

The only way to learn about your customers is to ask them questions, which is why surveys are so important.

However, getting your customers to take the time to fill in a survey can be quite difficult. Only around nine percent of people take the time to thoughtfully answer long surveys.

ZenDesk has also revealed that abandonment rates are high, with 70 percent of people abandoning surveys without finishing them.

After all, we are all very time-poor today, so why should someone use their precious minutes to fill in a survey?

You need to make sure that people have an incentive for filling in your surveys. For example, you could give every person an entry into a competition for a great prize. Or, you could provide them with an exclusive discount code if they fill in the survey. This is also a great way of encouraging further sales from your website.

Once you have gotten someone to start filling in your survey, you need to make sure that they complete it. To do this, make sure your survey is not unnecessarily long. It must be easy to follow, so using a template is highly recommended.

It is also important to make sure you don’t have plenty of pop-ups ruining the experience and frustrating the customer.

See More: Easy to use Content Protection Add-On for MemberPress

Build your Brand and Enhance your CTR

As opposed to the traditional CTR statistics, if you rank first for an unbranded search query, this does not mean you will get 30 percent of the clicks.

Even if a website ranks a little bit lower, a user is more likely to click on a site that looks familiar. This statistic alone shows why building a successful branding strategy is imperative. Strong brands will dominate first-page results while also driving the most sales.

But, you may be wondering what all of this means in terms of surveys. Well, results from surveys are excellent in terms of PR. Content products and bloggers are attracted to charts and numbers, and they will typically try to incorporate them into their stories.

You will also get testimonials and reviews from the participants whenever you survey people. This is known as social proof, and it plays a critical role in establishing trust.

However, keep in mind that using open questions is a must when it comes to testimonials and reviews. Ensure that you ask the survey participants for their permission to use any of their quotes.

They are well within their right to deny you permission, and if they do, you won’t be able to use anything they have said. The last thing you want to do is violate the data protection laws.

Unique Data will Earn you Backlinks, Mentions, and Social Shares

If you have worked with content before, we are sure you will know that making statements without relevant data will lower the value of your content.

However, if you collate data using surveys, you will have valuable identity research in your hand. Your primary data will be a highly linkable asset, meaning you will generate backlinks, mentions, and shares, which will only help you climb higher and higher in the search engine result pages.

You may have already heard that infographics and videos are more shareable when compared with text-based content. This is no surprise when you consider that we process visual information much quicker. Where you publish your data makes a difference, though, as does the format.

Also, You Can Read Drip Content – Learn about one of MemberPress’ Killer Features!

Optimize your Content for zero-click Searches by using Survey Data

Google will directly answer your search query at the top of the page in a zero-click search, meaning you will not need to click on anything. These include featured snippets, instant answers, and knowledge graphs.

Your business can have more SERP real estate and build authority with these snippets. Users will have their search intent immediately satisfied, and your website ends up becoming the go-to resource for that specific search query.

With the data you gather from your online surveys, you will be able to answer the most pressing questions from users, which will be displayed at the top of the Google search engine result pages.

It is not just about answering any old question. It is about answering questions that people are interested in and providing answers that will satisfy their search intent.

Survey data appeals because you are not simply recycling data you have found on other sites. And, as mentioned earlier, once other websites start to refer to your data, your content will become more appealing for both Google and users.

Final Words

So there you have it: everything you need to know about how you can use surveys to create the most effective content for your website.

When you consider how competitive the online sphere is today, you need to give your business an edge, and surveys can help you do exactly that. It is all about understanding your customers better so that you can build content that they will truly enjoy and value.

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Five Tips To Hire The Best WordPress Developers

Five Tips To Hire The Best WordPress Developers eBuilderz featured image

wordpress developer-WordPress Developers

Did you know that WordPress powers about 42% of the web community? There are numerous reasons why top brands and startups develop their Content Management Systems (CMS) around WordPress.

First, WordPress is easy to install and use, even for beginners. Its dashboard was built to help users maintain and customize their websites without technical issues. It also requires minimal coding and offers excellent scalability.

There’s more; WordPress is flexible, SEO-friendly, cost-effective, highly secure, and particularly suitable for blogging. It allows for easy social media integration and is W3C compliant. There are so many features to love about this amazing platform.

So, if you want to make the switch from other platforms to WordPress, you’re making the right decision. However, you’ll need an experienced WordPress developer to build a premium website that suits your business goals.

This article will discuss the essential tips for hiring WordPress developers that will blow your mind. Let’s get started.

Top Five Tips for Hiring the Best WordPress Developers

Top Tips for Hire Developer-WordPress Developers

Your WordPress website is only as good as its developer. It can be hard to choose with numerous techies parading as seasoned WordPress developers. So, you must take the necessary steps to ensure that you hire the best ones.

However, you’ve got all you need to contract the right ones for your site with these tips.

You can’t tell your developer to do whatever they like. Clarify your needs, goals, and objectives; the first step to hiring the best WordPress developer is determining what you want to achieve. That way, you can specifically search for the experts that will bring your dreams to reality.

So, what is your website for— blogging, eCommerce, magazine? What are your goals? What specific features do you need to see on your website; would you love a custom theme?

Be as clear and concise as possible. Not only must you know your needs, goals, and objectives, but you must also write them down for who you choose to work with to understand them too. Your WordPress developer may do a great job without doing this, but you wouldn’t be satisfied.

Set your budget

Regardless of your website preferences, a budget can be the determining factor in choosing the better developer of two choices. Again, it will ensure that you don’t run into debts or financial problems while building a website. The best developers will charge just right for their services — not too little and not excessive.

While drafting your budget, you can ask around to understand the average WordPress developer’s pay expectations. However, be willing to exceed your budget slightly when you meet a developer with years of experience and advanced skills.

Again, note that a WordPress developer isn’t automatically incompetent if they charge less than you expected. It’s okay to go with such offers if tested and trusted.

Search in the right places

Now that you’ve set your goals and budget, it’s time to search for your WordPress developer. The question, though, is “where?”

You can start by asking your friends and family to refer you to developers they’ve worked with. The chances are that if they loved their performances, you might like them too. You can also leverage platforms like LinkedIn by asking your contacts to suggest experienced WordPress developers based on your needs.

As much as possible, avoid doing a blind search online or via job listing sites for just about any freelancer.

See More: WordPress SEO: How to Improve SEO to Rank Higher

Check Portfolios and ask the right questions

When you’ve found WordPress developers to consider, you can narrow your choice by checking their portfolio.

Ask relevant questions that help you to determine their work history. Specifically, ask for their experience with WordPress and not just any platform. That’s because a general developer may not have the requisite knowledge of WordPress-specific languages and skills.

Also, you can ask questions to determine their approach to work. How fast can they deliver on a project? Have they worked on similar projects in your industry previously? These are some of the questions you must ask.

Test their values and test their skills.

These are the final and essential steps in the hiring process. After asking your prospects the right questions, you can use their answers to determine their values. Check that their values align with your fundamental principles and desires.

For example, were they able to communicate their answers? Did they answer your questions confidently, honestly, and appropriately? Does their answer show that they’re qualified for the job?

If you’re satisfied with their answers, it’s now time to test how good they truly are at their jobs. You can do this by asking a third-party developer to check and review their codes.

A much better and less time-consuming option is using the WordPress test to hire developers. The test lasts a few minutes. It can determine your prospect’s success in WordPress administration, customization, plugin development, and security and database.

Why do you need a WordPress developer?

Why you need a WordPress developer-WordPress Developers

As a business owner, you need a quality website to ensure your brand’s visibility and generate maximum profit. For the best results, you must be intentional about developing a premium website that matches your business goals.

While WordPress is easy to install, you’ll need WordPress developers to set your website up if you’re not an expert. Here’s why:

High-quality work

Like we mentioned earlier, premium websites produce premium results. Only an experienced WordPress developer has the requisite knowledge to develop a suitable website to scale your business. They’ll do that in a little time too.

A seasoned WordPress developer understands how to attract your target customers to your website. As such, they’ll develop a website that captivates your potential clients and keeps them glued.

You can leverage their knowledge of various web development languages to provide amazing features for your website.

Web and data analytics

More than just building your website, it’s important to know how well it’s performing. By analyzing web data, you can optimize your site for better results.

An experienced WordPress developer is an expert in web and data analytics. They’ll develop systems that measure your visitors’ behavior and gather information from various data to grow your website.

Also, You Can Read WordPress SEO: How to Improve SEO to Rank Higher

Ample technical support

You’re bound to encounter technical challenges with your website, from error messages to broken links and many more. Those issues can impact your website’s quality and repel your customers when left unattended.

If you’re not technologically inclined, a web developer can support any technical issues you may encounter. They can provide you with training on how to maintain your site.

They may also offer post-deployment support to attend to the challenges you encounter after the website launch.

Security and confidentiality

WordPress comes with built-in security, so even when you set up your site by yourself, it’s safe to an extent. However, if top-notch data security and hacking prevention are your priority, getting a WordPress developer is necessary.

Your website developers can guide you on the best practices to secure your site and avoid hacking. They’ll create and maintain secure plugins and install extra security features to guarantee data protection.


One of the primary reasons to avoid setting up your website yourself is the limited customization features you’ll have. You may do one or two with WordPress’s available themes and plugins. However, you wouldn’t be able to create new ones to suit your needs.

With WordPress developers, there’s no such limitation. They create, modify, and remove plugins, features, and coding according to your preferences.

Essential qualities of a good WordPress developer

An excellent WordPress developer will possess all of these qualities and more:


Your developer’s painstaking accuracy and attention to detail are what make your website stand out from the rest. Every experienced and competent WordPress developer understands this. As such, they’ll put extra effort into ensuring that they deliver an excellent job.

Communication skills

Remember that you’re entering a contract with your WordPress developer. Like every other contract, a clear presentation of terms, conditions, and expectations are essential for avoiding conflict.

So, ensure that your developers understand your requirements and communicate theirs in clear terms.

Expertise and continuous learning

The best-suited WordPress developers are experts in everything relating to the WordPress ecosystem. Only expert and experienced WordPress developers can give you the best guidance on running your website.

They must also show a desire to learn the latest trends and technological advancements in WordPress development as they come.


Honest professionals are the easiest to work with. They tell you what they can and can not do from the get-go. They also have a knack for meeting deadlines.


If you’re building a WordPress website for the fun of it, then you can DIY. However, if you’re building a professional website to compete with other businesses, you’re better off with a WordPress developer.

To get quality developers for your projects, you must consider their values, experience, and character. This article has provided you with the essential tips you need to make the best choice.

With them, you can be sure to land the best-suited WordPress developers for your site. They’ll provide you with the best WordPress experience ever.


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