Improved ROAS

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We help secure higher ad placement and lower CPC cost to get to your ads seen by the target audience most likely to convert without impacting your bottom line. We consistently produce the best campaigns that improve overall account performance. The reliability of our good results is why we are one of the best PPC companies for small businesses, local business, enterprise-level organizations, and brands of all sizes.

Conversion Optimization

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Our click management company does more than just setup a campaign on the ads platform and let it be. Our Google Adwords managers do so much work to continually refine and optimize your campaigns so you can hit your KPIs and replicate the advertising model and campaign again and again. Schedule a phone call to learn more about the great way we can help your brand with our digital marketing services.

PPC Benchmarking

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Designating benchmarks for your PPC advertising campaign will allow your dedicated account manager to strategically choose the best platform, determine geographic, demographics, and device targeting, and perform the necessary keyword research to ensure your advertisements make the most out of each impression your click ads get in the search results page, social networks, display network, or other marketing channels.

PPC Consultation

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Every new campaign begins by working closely with our new clients to ensure our digital ad strategists and content marketing teams have a strong understanding of your business model, brand awareness, high value customers, and conversion rate goals. We are known as the best PPC company because of our ability to design performance-based campaigns that improve ROAS across PPC platforms.

A Complete Guide to Video Marketing for Interior Designers

A Complete Guide to Video Marketing for Interior Designers

Scrolling through the Facebook or Instagram feed, you clearly notice that it consists mainly of a video. And it is these videos that you watch most of your time on social networks.

Many people prefer to watch videos online instead of a TV. We live in a world where the search for solutions to problems occurs on the Internet, and videos play a key role in the decision-making process.

Video marketing is a powerful way to reach both potential and existing customers. Video marketing will completely change your business perception and is especially useful for interior designers. Understandably, to use video marketing successfully, you need some tools (for example, green screen editing software). But first, let’s try to understand why video marketing is so important.

What is Video Marketing?

Marketing is an advertising activity aimed at informing the public about your business, its services, and its products. In most cases, it is not intended for direct sales, but it allows you to inform the public about your business.

Take the example of social marketing, for example, on a Facebook page. You can not only show what services your business offers but also communicate with the audience through publications, comments, and likes. Social marketing can show what people think or say about your business or what will help businesses improve the quality of services provided.

Traditional marketing methods were limited to several advertising tools, but everything changed with the advent of the Internet. There are more digital marketing strategies than you can imagine, but we would like to highlight the importance of using video marketing for interior designers.

Also, you can read 10 Ways SaaS Businesses Can Benefit From Content Marketing In 2022

What Types of Videos Can I Post as Part of My Marketing Strategy?

There are many types of videos you can post. Let’s name some of the most common ones:

  • Presentations
  • Video blogs
  • How-to videos
  • DIYs
  • Tutorials
  • Live videos

Understandably, these are not all video types you can try. Let your creativity go wild!

Advantages of Video Marketing for Interior Designers

Here are some good reasons for the mandatory introduction of video marketing in your blog, on your site, on your Facebook page, etc.

The Most Effective Way to Start Communicating With the Audience

It is difficult to start communicating with the audience when the business has just started functioning. Nobody knows about it. Video marketing can improve this situation. Video marketing effectively turns people skeptical about your business (brand) into neutral or positive. It is important to understand that video marketing works best when the audience is resting at home. That’s when a person is relaxed and perceives video advertising (or any other video materials) more effectively. The quality of video editing also plays an important role in the effectiveness of video marketing.

Video Marketing Helps to “Humanize” the Brand

Artificial intelligence changes the perception of all spheres of life. However, no one thinks that video marketing changes the usual order of things as much as artificial intelligence. It is difficult to humanize a brand (business) with just text that is limited in its capabilities. Videos work wonders with people; they convey emotions, tell stories, and make the brand closer to the audience. Voice, appearance, character, personality – all this plays an important role in video marketing. With their help, you can convey any message to the viewer, so it is very important to delve into the details.

Huge Potential

Millions of people watch videos on YouTube for hours, and now imagine how it would affect your business if everyone spent a minute watching your video. The world watches 1 billion hours of YouTube videos every day. Please note that the number of views on YouTube increases every year, and the audience is also increasing. Brands that chose this development path a few years ago today make a profit many times more than the initial one. Video marketing is a revolution.

Video Content Improves SEO Indicators of the Site

Google is the owner of YouTube, which means a lot to marketers who use video marketing in their activities. There are many different statistics on how many times a site with embedded videos gets more views, and in most cases, this figure is above 50. Search engines love videos because they consider them high-quality content, so it is important to use them on the main pages of the site. When you have video content, you can optimize it with SEO-friendly headlines and descriptions, thereby increasing the rating of your site in search results. Thus, you can not only get a new audience with the help of video but also increase the rating of the site in search results.

The Perfect Way to Increase Customer Confidence

It is very difficult to convince the reader using only marketing text. With the help of video, it is easy to build a trusting and long-term relationship with the audience. To begin with, it is enough to tell the audience the history of the brand lasting up to 60 seconds. The video will cause a quick emotional response from viewers. It is thanks to the emotions that video causes that millions of YouTube channels continue to live and develop.

The Interior Cannot Be Assessed Without Volumetric Perception.

For designers and showrooms, video shooting is essential for advertising, and it works much better than photography. Furniture, and even more so the whole room, is not a picture; it has a complex shape, details, and texture. The Interior is a project that needs to be shown as a whole and presented to the viewer as a single composition. For designers, video is an opportunity to make a film about their work and also get into the frame. A real person who talks about design inspires confidence in the audience.

And for showrooms, video is an opportunity to show your assortment not in the form of boring catalog photos but in reality; they help to understand how this furniture will look at the owner’s home. It is much easier for the viewer to imagine himself as part of the situation in the video than in the photo, which means that he is more likely to pay attention, become interested, appreciate, and want to buy what he sees.

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Everything You Need to Know About Websites and Privacy Laws

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Privacy is exceptionally valued globally, and it extends to sensitive information users upload on websites. Businesses and websites collect data for various reasons.

For example, companies use their sites to gather data about users to provide them with targeted advertising. On the other hand, organizations use consumer information to help them understand their clients better to improve the overall customer experience.

Several laws have been put in place to ensure this personal information is protected and kept private from external, opposing forces, such as hackers, malware, etc. This article will guide you through everything you need to know about websites and privacy laws.

What are privacy laws?

privacy law- privacy policy for website

Privacy laws are those international, national, state, or local codes that regulate personal information processing. It requires websites and web developers to protect users’ sensitive data and honor their privacy needs. This is why the law mandates websites to have a privacy policy.

A privacy policy is a statement or legal document that dictates how a website collects, handles, and processes data from customers or visitors. Also, it discloses some or all the ways the website plans to use and reveal the customers’ data or personal information.

The privacy policy describes whether the information will be kept confidential or shared with third parties. Personal information is anything used to identify an individual. Osano provides a personal data guide, and it addresses information like the following:

  • Full name
  • Date of birth
  • Postal address
  • Email address
  • Marital status
  • Payment details/credit card information
  • Financial records
  • IP address
  • Medical history
  • Social Insurance Numbers

Apart from detailing how a company or website intends to use the information, a privacy policy mentions how the website will meet its legal obligations and compensate users if there is a breach.

Top Three Privacy Laws

three privacy law

Privacy laws vary according to country, state, and region. But there are some general regulations that websites must comply with. We discuss the top three below.

General Data Protection Regulation (GDPR)

The General Data Protection Regulation is the world’s most important data protection law. It replaced the 1995 data protection directive on the 25th of May, 2018. This body of regulations enhances how people can access their personal information.

Also, GDPR limits what organizations and websites can do with users’ data. The GDPR has seven principles that act as its backbone, and they are:

  • Lawfulness, Fairness, and Transparency
  • Purpose limitation
  • Data minimization
  • Accuracy
  • Storage limitation
  • Integrity and confidentiality
  • Accountability

GDPR is majorly concerned with protecting personal data, which is the information that directly or indirectly identifies a person. These include names, location data, online usernames, IP addresses, race or ethnic origin, sexual orientation, etc. So, if a website collects any of this information, it must remain compliant with the GDPR.

California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act is a state-focused data privacy law that improves California residents’ privacy rights and consumer protection. It regulates how businesses worldwide handle and manage Californians’ personal information (PI).

The CCPA came into effect on the 1st of January, 2020, and it has three thresholds for businesses and websites. CCPA applies to for-profit organizations that:

  • Sells the PI of more than 50,000 Californians yearly
  • Derives more than 50% of its yearly revenue from selling the PI of California residents
  • Have an annual gross income of over $25 million

Also, under the CCPA, California residents enjoy certain privileges. These include the right to:

  • Opt-out of having their data sold to third parties
  • Request deletion of data gathered
  • Request disclosure of information already collected
  • Be notified
  • Equal services and price

Websites must inform visitors before or at the point of data collection of the various categories of PI they would gather and the purposes. Also, it is crucial to pay special attention to minors.

For instance, for those below 16, websites have to obtain opt-in consent before selling or disclosing personal data to third parties. But for those who are under 13 years, a parent (or legal guardian) must opt-in for them.

See More: How to Quickly Make Your Google Analytics CCPA Compliance

Virginia Consumer Data Protection Act (CDPA)

The Virginia Consumer Data Protection Act (CDPA) is similar to the EU’s GDPR and California’s CCPA. The CDPA expands consumer rights to access, delete, correct, and even obtain a copy of the personal data collected by a company or website.

Customers can also opt out of processing their data for targeted advertising or sale reasons. Also, the CDPA broadens the definition of personal data to include sensitive information like race, religion, sexual orientation, physical or emotional health diagnosis, precise geolocation, etc.

The CDPA applies to businesses that carry out operations in Virginia or produce products that target Virginia residents. Also, if a company controls or processes the personal data of at least 100,000 consumers in a calendar year, they have to comply with the CDPA.

Furthermore, if an organization controls or processes the personal data of at least 25,000 consumers and gets over 50% of gross income from selling such information, the CDPA applies to them.

When a website fails to comply with these privacy laws and regulations, there are penalties. This includes fines, lawsuits, reputation damage, loss of consumers, loss of money, regulatory scrutiny, and even imprisonment.

Key reasons websites need privacy policies

The inclusion of privacy policies on websites has become a vital issue. This is a result of many factors. Below are the top reasons why websites need to have privacy policies.

It builds trust

Website owners with privacy policies indicate their transparency to users. When your site provides a clear picture of how and why you collect their personal information, they will feel safe and comfortable. It shows current and potential customers that you care about their privacy and consider them a priority.

Also, with a well-constructed and easily accessible privacy policy, customers’ trust in you and your website increases. Unfortunately, many people don’t read privacy policies because of the complexities and legal jargon. As a result, recent privacy laws require that policies are written in simple language so that a layperson can read them.

It’s the law

The most significant reason websites need to have a privacy policy is that privacy laws demand it to guide data collection and management. Also, business owners build websites to expand their reach globally, and as such, it is crucial to get acquainted with the data privacy laws in the countries your website operates.

Third parties require them

Apart from the law, third-party parties also require websites to have privacy policies. For instance, if a website uses a third-party service like Google Adsense or Google Analytics to display ads or collect website data, you must present a privacy policy.

In the Google Analytics Terms of Service, it is written that the websites they work with must-have and post an appropriate privacy policy. Since these third-party apps require business partners to disclose how they handle private information, it ensures a closed chain of protected data from the vendors to the end-users.

What should be in a website’s privacy policy?

website policy- privacy policy for website

Below are the crucial sections to include in a privacy policy.

The data your website collects

There are several types of data a website might collect from users, so you must specify which information, in particular, your site gathers. Some of the most common categories of data websites collect are:

  • Personal information: Mention that your site will collect PI like names, addresses, phone numbers, email addresses, etc.
  • Usage and analytics data: Let users know if you collect information on how they access and use the site. This data helps the company or website with internal processes like troubleshooting and improving functionality.
  • Cookies: If your website uses cookies, your privacy policy should disclose that. Cookies make a user’s online experience easier by saving browsing information. It also helps to enhance a website’s functionality.

Mention how your website plans to use the data

Website owners have various plans for the data they collect. For this reason, it is of utmost importance that a website’s privacy policy mentions how it plans to use the information.

Some of the ways websites use consumer data are:

  • Shipping information: If the website is an e-commerce store, it will collect user information to ship products.
  • Customer service purposes: When a website provides a product or service, user information comes in handy for customer service purposes like guarantees, returns, repairs, cancellations, repairs, payment issues, etc.
  • Third-party service providers: Your privacy policy should include that there is the possibility of sharing customer information with third-party services like Google to improve the user’s experience.

Also, You Can read How to Build an eCommerce Website Using Zyro

Security measures

Your privacy policy has to assure users that the company will do everything within its power to ensure the protection of their data. However, you should also include that it is impossible to provide 100% security against malicious attacks or compromise.

Other important categories that you should mention in your website’s privacy policy are:

  • Whether or not your company shares user data with affiliates or regulatory bodies
  • Methods of data collection
  • Provisions for minors
  • Possible changes to the privacy policy
  • Legal basis for the collection
  • Data transfer
  • User’s rights

Check Out the Quick Video Review On Website Privacy Policies

Source: Flux Academy

Conclusion

Websites have several obligations to their users because numerous privacy laws govern collecting, storing, handling, and managing users’ data. So, stay compliant with these laws and avoid legal damages to your organization. This article provided everything you need to know about websites and privacy laws.

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How To Transform Your Printing Business From Offline to Online

How To Transform Your Printing Business From Offline to Online eBuilderz featured image

Printing Business-Offline to Online

The world is now a digital marketplace where every business is expected to be online. This is because customers have shifted from in-store purchases to buying products online. In 2020, over 80% of customers worldwide shopped online, and the number keeps growing yearly.

Therefore, your printing business must be digital to attract customers and grow effectively. However, if you don’t know how to achieve this, you are in the right place. This article discusses simple yet effective ways to put your printing brand online.

Let’s begin.

7 Ways to Move your Printing Business from Offline to Online

offline to online

It’s not enough to move a printing business online. You must do it effectively to gain the visibility and sales required to grow your brand. Below is a step-by-step process to adopt when transforming a printing brand from offline to online.

Conduct market research

conduct market research

Market research involves gathering information about the target market. It examines the industry and competitors, identifies audiences, and studies their demographics and psychographics. It helps business owners understand customers’ perceptions and expectations to deliver accordingly.

Therefore, a crucial step to successfully moving a printing business online is to perform market research. First, identify the target audience, where they are, and their interests. Also, discover their challenges, needs, and how they expect you to meet them.

Market research doesn’t stop at audience analysis; it also evaluates competitors and trends. So, select the top companies in your industry and examine their activities. Then, analyze their strategies and shortcomings to make improvements when starting your business online.

Additionally, examine existing industry trends to introduce in your activities. It will generate attraction and draw customers to your business.

Summarily, market research provides insight into the audience’s pain points, competitors’ activities, and industry trends to achieve the best results online when moving your printing brand.

Create a marketing plan

A marketing plan consists of processes required to achieve a business’s goals. It includes what you must do to attract and retain customers, including value proposition, target consumers demographics, psychographics, actionable goals, etc.

It’s critical to develop a functional marketing strategy because it is the roadmap that reveals where the business is headed and what needs to be done to get there. This knowledge helps you direct resources and efforts into bringing and keeping customers.

So, develop a marketing plan with short and long-term goals. Then list the processes involved to reach your objectives. This may include marketing campaigns, social media strategy, content strategy, and the metrics to measure results.

Essentially, create an actionable, realistic marketing plan that provides the clarity required to run your printing business successfully online.

Have a USP

Many existing printing businesses are online, so it’s crucial to customize your Unique Selling Proposition (USP) to stand out. A USP is a value you offer that differentiates you from other brands.

It could range from impeccable customer service to affordability, quick delivery, etc. Always communicate your Unique Selling Proposition clearly to give your target audience reasons to choose you and not the competition.

Build your social media presence

social media presence

Social media is a must-have when transforming an offline business online. Currently, about 4.62 billion people use social media. This shows how many customers you can acquire by becoming active across social media platforms. 

So, study your audience and figure out the social media channels. Figuring this out will help you focus and channel efforts into the platforms yielding the best outcomes.

Marketing products on consumers’ active platforms lets you meet them where they are. So, determine where customers frequent and engage them there. For example, if your target customers spend most of their time on Facebook, consider creating a Facebook account and building an active and engaging presence.

See More: 10 Benefits of Social Media Marketing for Your Business

Create a website

A website is a necessity when trying to attract and engage online customers. Research reveals that 8.5 billion Google searches are conducted per day, showing that websites are a major platform for customers to discover your brand.

Therefore, create a website with an excellent User Interface and User Experience (UI/UX). It should be responsive, easy-to-navigate, and allow consumers to find information quickly. In addition, the websites’ design should reflect your business values, showcase its personality, and be functional to facilitate tasks.

Also, optimize the website for SEO to boost visibility. All these allow you to create good first impressions and enjoyable experiences for users.

Furthermore, you can display products, including flyers, cards, booklets, etc. This way, customers can visit your website to shop for their desired items without physical interaction.

Use the web to print software

Web to print software are tools that process print orders. With this software, you can create a digital storefront and optimize its speed for users to order print products and customize them based on their preferences.

Also, it streamlines activities and facilitates customers’ satisfaction. For example, you can create ready-made designs that shoppers can personalize for their needs. Besides, you can centralize purchase, billing, and shipping activities, saving management costs and making the experience easier for consumers.

Adopting a web to print software extends your ordering capabilities online. Shoppers can make requests from wherever they are, at any time. So, they don’t have to visit your location or wait for you to open your physical store.

Produce booklets

Booklets are a prominent print item in high demand by businesses. They present companies’ information in indigestible bits, making them essential for marketing campaigns, business proposals, etc.

Therefore, introducing booklets into your products’ catalog lets you meet many businesses’ needs, enhancing sales. However, note that brochures are not one-size-fits-all; they come in various types and sizes. To find out the different sizes available, learn more about printing a booklet with Helloprint.

However, do not limit your production to booklets; offer other print items. Finally, make your online printing business a centralized hub for different print products like business cards, flyers, brochures, envelopes, etc. The more diversified your company is, the more visibility it gets.

Benefits of moving your printing business online

benefits of moving business-Offline to Online

Transforming a printing brand to the digital space benefits the business in the following ways:

Expands your reach

Taking printing businesses online extends your market. It doesn’t restrict you to customers in a locality; instead, it gives your brand a national or global identity. Ultimately, this increases sales because the target audience can order from wherever they are, and you can deliver to them from your location.

Also, You Can Read Is Software Development Crucial For Business Success?

Allows you to compete with thriving businesses

Online printing allows you to market your services alongside competitors. As a result, you can grow your reputation, win customers over easily, and reach your marketing goals quickly.

Enables constant availability

Establishing an online printing business allows you to stay open 24/7. Users can access the website to order, ask questions and find information anytime.

Also, they can perform a self-service by selecting templates and customizing them to their preference without help. This allows you to focus on other responsibilities while generating passive revenue.

Provides the opportunity to handle multiple orders

Customers request as many products as they need online. So, rather than ringing your phone for multiple orders, they can request them on the website.

Additionally, because there’s a centralized hub for purchase, payments, and invoicing, it’s easier to receive large orders as you won’t have to alternate between several platforms.

Allows you to target customers efficiently

As an e-commerce print business, adopting the right tools helps direct your marketing efforts. With accurate data on customers and sales, you have the insight required to target the right people and introduce marketing strategies that enhance sales.

Eliminates stress and maximizes costs

Moving print businesses online involves automating many activities, from shipping to marketing. Also, you can expand your market without opening additional physical stores, thereby saving costs.

Lastly, channel your marketing efforts to the right areas to achieve a high return on investment.

Boosts consumer satisfaction

When running an online printing business, you can make your activities easier with online printing tools like web to print software. This software lets you meet customers’ unique needs because they can state their requirements, and you can print accordingly. They can also customize a template and edit it to suit their purposes.

Additionally, an online printing business makes the purchase experience flexible and convenient for buyers. First, they can order from any location, eliminating commuting to a physical store. Finally, they can select print products, order, pay, and ship from a centralized platform, thereby enjoying a simplified experience.

Conclusion

E-commerce print business is highly profitable and crucial to succeeding in today’s marketplace. However, transforming an offline printing company into an online brand can be challenging, so this article discussed seven easy ways to run your business digitally.

So, understand the market, plan, communicate your USP, and stay active on social media. Additionally, launch a website, use the web to print software, and offer various print products to meet consumers’ demands. As a result, you’ll have increased customer satisfaction, expand your reach, eliminate stress, and maximize costs.

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