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A Complete Guide to Video Marketing for Interior Designers
Scrolling through the Facebook or Instagram feed, you clearly notice that it consists mainly of a video. And it is these videos that you watch most of your time on social networks.
Many people prefer to watch videos online instead of a TV. We live in a world where the search for solutions to problems occurs on the Internet, and videos play a key role in the decision-making process.
Video marketing is a powerful way to reach both potential and existing customers. Video marketing will completely change your business perception and is especially useful for interior designers. Understandably, to use video marketing successfully, you need some tools (for example, green screen editing software). But first, let’s try to understand why video marketing is so important.
What is Video Marketing?
Marketing is an advertising activity aimed at informing the public about your business, its services, and its products. In most cases, it is not intended for direct sales, but it allows you to inform the public about your business.
Take the example of social marketing, for example, on a Facebook page. You can not only show what services your business offers but also communicate with the audience through publications, comments, and likes. Social marketing can show what people think or say about your business or what will help businesses improve the quality of services provided.
Traditional marketing methods were limited to several advertising tools, but everything changed with the advent of the Internet. There are more digital marketing strategies than you can imagine, but we would like to highlight the importance of using video marketing for interior designers.
Also, you can read 10 Ways SaaS Businesses Can Benefit From Content Marketing In 2022
What Types of Videos Can I Post as Part of My Marketing Strategy?
There are many types of videos you can post. Let’s name some of the most common ones:
- Presentations
- Video blogs
- How-to videos
- DIYs
- Tutorials
- Live videos
Understandably, these are not all video types you can try. Let your creativity go wild!
Advantages of Video Marketing for Interior Designers
Here are some good reasons for the mandatory introduction of video marketing in your blog, on your site, on your Facebook page, etc.
The Most Effective Way to Start Communicating With the Audience
It is difficult to start communicating with the audience when the business has just started functioning. Nobody knows about it. Video marketing can improve this situation. Video marketing effectively turns people skeptical about your business (brand) into neutral or positive. It is important to understand that video marketing works best when the audience is resting at home. That’s when a person is relaxed and perceives video advertising (or any other video materials) more effectively. The quality of video editing also plays an important role in the effectiveness of video marketing.
Video Marketing Helps to “Humanize” the Brand
Artificial intelligence changes the perception of all spheres of life. However, no one thinks that video marketing changes the usual order of things as much as artificial intelligence. It is difficult to humanize a brand (business) with just text that is limited in its capabilities. Videos work wonders with people; they convey emotions, tell stories, and make the brand closer to the audience. Voice, appearance, character, personality – all this plays an important role in video marketing. With their help, you can convey any message to the viewer, so it is very important to delve into the details.
Huge Potential
Millions of people watch videos on YouTube for hours, and now imagine how it would affect your business if everyone spent a minute watching your video. The world watches 1 billion hours of YouTube videos every day. Please note that the number of views on YouTube increases every year, and the audience is also increasing. Brands that chose this development path a few years ago today make a profit many times more than the initial one. Video marketing is a revolution.
Video Content Improves SEO Indicators of the Site
Google is the owner of YouTube, which means a lot to marketers who use video marketing in their activities. There are many different statistics on how many times a site with embedded videos gets more views, and in most cases, this figure is above 50. Search engines love videos because they consider them high-quality content, so it is important to use them on the main pages of the site. When you have video content, you can optimize it with SEO-friendly headlines and descriptions, thereby increasing the rating of your site in search results. Thus, you can not only get a new audience with the help of video but also increase the rating of the site in search results.
The Perfect Way to Increase Customer Confidence
It is very difficult to convince the reader using only marketing text. With the help of video, it is easy to build a trusting and long-term relationship with the audience. To begin with, it is enough to tell the audience the history of the brand lasting up to 60 seconds. The video will cause a quick emotional response from viewers. It is thanks to the emotions that video causes that millions of YouTube channels continue to live and develop.
The Interior Cannot Be Assessed Without Volumetric Perception.
For designers and showrooms, video shooting is essential for advertising, and it works much better than photography. Furniture, and even more so the whole room, is not a picture; it has a complex shape, details, and texture. The Interior is a project that needs to be shown as a whole and presented to the viewer as a single composition. For designers, video is an opportunity to make a film about their work and also get into the frame. A real person who talks about design inspires confidence in the audience.
And for showrooms, video is an opportunity to show your assortment not in the form of boring catalog photos but in reality; they help to understand how this furniture will look at the owner’s home. It is much easier for the viewer to imagine himself as part of the situation in the video than in the photo, which means that he is more likely to pay attention, become interested, appreciate, and want to buy what he sees.
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Continue readingEverything You Need to Know About Websites and Privacy Laws
Privacy is exceptionally valued globally, and it extends to sensitive information users upload on websites. Businesses and websites collect data for various reasons.
For example, companies use their sites to gather data about users to provide them with targeted advertising. On the other hand, organizations use consumer information to help them understand their clients better to improve the overall customer experience.
Several laws have been put in place to ensure this personal information is protected and kept private from external, opposing forces, such as hackers, malware, etc. This article will guide you through everything you need to know about websites and privacy laws.
What are privacy laws?
Privacy laws are those international, national, state, or local codes that regulate personal information processing. It requires websites and web developers to protect users’ sensitive data and honor their privacy needs. This is why the law mandates websites to have a privacy policy.
A privacy policy is a statement or legal document that dictates how a website collects, handles, and processes data from customers or visitors. Also, it discloses some or all the ways the website plans to use and reveal the customers’ data or personal information.
The privacy policy describes whether the information will be kept confidential or shared with third parties. Personal information is anything used to identify an individual. Osano provides a personal data guide, and it addresses information like the following:
- Full name
- Date of birth
- Postal address
- Email address
- Marital status
- Payment details/credit card information
- Financial records
- IP address
- Medical history
- Social Insurance Numbers
Apart from detailing how a company or website intends to use the information, a privacy policy mentions how the website will meet its legal obligations and compensate users if there is a breach.
Top Three Privacy Laws
Privacy laws vary according to country, state, and region. But there are some general regulations that websites must comply with. We discuss the top three below.
General Data Protection Regulation (GDPR)
The General Data Protection Regulation is the world’s most important data protection law. It replaced the 1995 data protection directive on the 25th of May, 2018. This body of regulations enhances how people can access their personal information.
Also, GDPR limits what organizations and websites can do with users’ data. The GDPR has seven principles that act as its backbone, and they are:
- Lawfulness, Fairness, and Transparency
- Purpose limitation
- Data minimization
- Accuracy
- Storage limitation
- Integrity and confidentiality
- Accountability
GDPR is majorly concerned with protecting personal data, which is the information that directly or indirectly identifies a person. These include names, location data, online usernames, IP addresses, race or ethnic origin, sexual orientation, etc. So, if a website collects any of this information, it must remain compliant with the GDPR.
California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act is a state-focused data privacy law that improves California residents’ privacy rights and consumer protection. It regulates how businesses worldwide handle and manage Californians’ personal information (PI).
The CCPA came into effect on the 1st of January, 2020, and it has three thresholds for businesses and websites. CCPA applies to for-profit organizations that:
- Sells the PI of more than 50,000 Californians yearly
- Derives more than 50% of its yearly revenue from selling the PI of California residents
- Have an annual gross income of over $25 million
Also, under the CCPA, California residents enjoy certain privileges. These include the right to:
- Opt-out of having their data sold to third parties
- Request deletion of data gathered
- Request disclosure of information already collected
- Be notified
- Equal services and price
Websites must inform visitors before or at the point of data collection of the various categories of PI they would gather and the purposes. Also, it is crucial to pay special attention to minors.
For instance, for those below 16, websites have to obtain opt-in consent before selling or disclosing personal data to third parties. But for those who are under 13 years, a parent (or legal guardian) must opt-in for them.
See More: How to Quickly Make Your Google Analytics CCPA Compliance
Virginia Consumer Data Protection Act (CDPA)
The Virginia Consumer Data Protection Act (CDPA) is similar to the EU’s GDPR and California’s CCPA. The CDPA expands consumer rights to access, delete, correct, and even obtain a copy of the personal data collected by a company or website.
Customers can also opt out of processing their data for targeted advertising or sale reasons. Also, the CDPA broadens the definition of personal data to include sensitive information like race, religion, sexual orientation, physical or emotional health diagnosis, precise geolocation, etc.
The CDPA applies to businesses that carry out operations in Virginia or produce products that target Virginia residents. Also, if a company controls or processes the personal data of at least 100,000 consumers in a calendar year, they have to comply with the CDPA.
Furthermore, if an organization controls or processes the personal data of at least 25,000 consumers and gets over 50% of gross income from selling such information, the CDPA applies to them.
When a website fails to comply with these privacy laws and regulations, there are penalties. This includes fines, lawsuits, reputation damage, loss of consumers, loss of money, regulatory scrutiny, and even imprisonment.
Key reasons websites need privacy policies
The inclusion of privacy policies on websites has become a vital issue. This is a result of many factors. Below are the top reasons why websites need to have privacy policies.
It builds trust
Website owners with privacy policies indicate their transparency to users. When your site provides a clear picture of how and why you collect their personal information, they will feel safe and comfortable. It shows current and potential customers that you care about their privacy and consider them a priority.
Also, with a well-constructed and easily accessible privacy policy, customers’ trust in you and your website increases. Unfortunately, many people don’t read privacy policies because of the complexities and legal jargon. As a result, recent privacy laws require that policies are written in simple language so that a layperson can read them.
It’s the law
The most significant reason websites need to have a privacy policy is that privacy laws demand it to guide data collection and management. Also, business owners build websites to expand their reach globally, and as such, it is crucial to get acquainted with the data privacy laws in the countries your website operates.
Third parties require them
Apart from the law, third-party parties also require websites to have privacy policies. For instance, if a website uses a third-party service like Google Adsense or Google Analytics to display ads or collect website data, you must present a privacy policy.
In the Google Analytics Terms of Service, it is written that the websites they work with must-have and post an appropriate privacy policy. Since these third-party apps require business partners to disclose how they handle private information, it ensures a closed chain of protected data from the vendors to the end-users.
What should be in a website’s privacy policy?
Below are the crucial sections to include in a privacy policy.
The data your website collects
There are several types of data a website might collect from users, so you must specify which information, in particular, your site gathers. Some of the most common categories of data websites collect are:
- Personal information:Â Mention that your site will collect PI like names, addresses, phone numbers, email addresses, etc.
- Usage and analytics data:Â Let users know if you collect information on how they access and use the site. This data helps the company or website with internal processes like troubleshooting and improving functionality.
- Cookies: If your website uses cookies, your privacy policy should disclose that. Cookies make a user’s online experience easier by saving browsing information. It also helps to enhance a website’s functionality.
Mention how your website plans to use the data
Website owners have various plans for the data they collect. For this reason, it is of utmost importance that a website’s privacy policy mentions how it plans to use the information.
Some of the ways websites use consumer data are:
- Shipping information: If the website is an e-commerce store, it will collect user information to ship products.
- Customer service purposes:Â When a website provides a product or service, user information comes in handy for customer service purposes like guarantees, returns, repairs, cancellations, repairs, payment issues, etc.
- Third-party service providers: Your privacy policy should include that there is the possibility of sharing customer information with third-party services like Google to improve the user’s experience.
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Security measures
Your privacy policy has to assure users that the company will do everything within its power to ensure the protection of their data. However, you should also include that it is impossible to provide 100% security against malicious attacks or compromise.
Other important categories that you should mention in your website’s privacy policy are:
- Whether or not your company shares user data with affiliates or regulatory bodies
- Methods of data collection
- Provisions for minors
- Possible changes to the privacy policy
- Legal basis for the collection
- Data transfer
- User’s rights
Check Out the Quick Video Review On Website Privacy Policies
Source: Flux Academy
Conclusion
Websites have several obligations to their users because numerous privacy laws govern collecting, storing, handling, and managing users’ data. So, stay compliant with these laws and avoid legal damages to your organization. This article provided everything you need to know about websites and privacy laws.
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How To Transform Your Printing Business From Offline to Online
The world is now a digital marketplace where every business is expected to be online. This is because customers have shifted from in-store purchases to buying products online. In 2020, over 80% of customers worldwide shopped online, and the number keeps growing yearly.
Therefore, your printing business must be digital to attract customers and grow effectively. However, if you don’t know how to achieve this, you are in the right place. This article discusses simple yet effective ways to put your printing brand online.
Let’s begin.
7 Ways to Move your Printing Business from Offline to Online
It’s not enough to move a printing business online. You must do it effectively to gain the visibility and sales required to grow your brand. Below is a step-by-step process to adopt when transforming a printing brand from offline to online.
Conduct market research
Market research involves gathering information about the target market. It examines the industry and competitors, identifies audiences, and studies their demographics and psychographics. It helps business owners understand customers’ perceptions and expectations to deliver accordingly.
Therefore, a crucial step to successfully moving a printing business online is to perform market research. First, identify the target audience, where they are, and their interests. Also, discover their challenges, needs, and how they expect you to meet them.
Market research doesn’t stop at audience analysis; it also evaluates competitors and trends. So, select the top companies in your industry and examine their activities. Then, analyze their strategies and shortcomings to make improvements when starting your business online.
Additionally, examine existing industry trends to introduce in your activities. It will generate attraction and draw customers to your business.
Summarily, market research provides insight into the audience’s pain points, competitors’ activities, and industry trends to achieve the best results online when moving your printing brand.
Create a marketing plan
A marketing plan consists of processes required to achieve a business’s goals. It includes what you must do to attract and retain customers, including value proposition, target consumers demographics, psychographics, actionable goals, etc.
It’s critical to develop a functional marketing strategy because it is the roadmap that reveals where the business is headed and what needs to be done to get there. This knowledge helps you direct resources and efforts into bringing and keeping customers.
So, develop a marketing plan with short and long-term goals. Then list the processes involved to reach your objectives. This may include marketing campaigns, social media strategy, content strategy, and the metrics to measure results.
Essentially, create an actionable, realistic marketing plan that provides the clarity required to run your printing business successfully online.
Have a USP
Many existing printing businesses are online, so it’s crucial to customize your Unique Selling Proposition (USP) to stand out. A USP is a value you offer that differentiates you from other brands.
It could range from impeccable customer service to affordability, quick delivery, etc. Always communicate your Unique Selling Proposition clearly to give your target audience reasons to choose you and not the competition.
Build your social media presence
Social media is a must-have when transforming an offline business online. Currently, about 4.62 billion people use social media. This shows how many customers you can acquire by becoming active across social media platforms.Â
So, study your audience and figure out the social media channels. Figuring this out will help you focus and channel efforts into the platforms yielding the best outcomes.
Marketing products on consumers’ active platforms lets you meet them where they are. So, determine where customers frequent and engage them there. For example, if your target customers spend most of their time on Facebook, consider creating a Facebook account and building an active and engaging presence.
See More: 10 Benefits of Social Media Marketing for Your Business
Create a website
A website is a necessity when trying to attract and engage online customers. Research reveals that 8.5 billion Google searches are conducted per day, showing that websites are a major platform for customers to discover your brand.
Therefore, create a website with an excellent User Interface and User Experience (UI/UX). It should be responsive, easy-to-navigate, and allow consumers to find information quickly. In addition, the websites’ design should reflect your business values, showcase its personality, and be functional to facilitate tasks.
Also, optimize the website for SEO to boost visibility. All these allow you to create good first impressions and enjoyable experiences for users.
Furthermore, you can display products, including flyers, cards, booklets, etc. This way, customers can visit your website to shop for their desired items without physical interaction.
Use the web to print software
Web to print software are tools that process print orders. With this software, you can create a digital storefront and optimize its speed for users to order print products and customize them based on their preferences.
Also, it streamlines activities and facilitates customers’ satisfaction. For example, you can create ready-made designs that shoppers can personalize for their needs. Besides, you can centralize purchase, billing, and shipping activities, saving management costs and making the experience easier for consumers.
Adopting a web to print software extends your ordering capabilities online. Shoppers can make requests from wherever they are, at any time. So, they don’t have to visit your location or wait for you to open your physical store.
Produce booklets
Booklets are a prominent print item in high demand by businesses. They present companies’ information in indigestible bits, making them essential for marketing campaigns, business proposals, etc.
Therefore, introducing booklets into your products’ catalog lets you meet many businesses’ needs, enhancing sales. However, note that brochures are not one-size-fits-all; they come in various types and sizes. To find out the different sizes available, learn more about printing a booklet with Helloprint.
However, do not limit your production to booklets; offer other print items. Finally, make your online printing business a centralized hub for different print products like business cards, flyers, brochures, envelopes, etc. The more diversified your company is, the more visibility it gets.
Benefits of moving your printing business online
Transforming a printing brand to the digital space benefits the business in the following ways:
Expands your reach
Taking printing businesses online extends your market. It doesn’t restrict you to customers in a locality; instead, it gives your brand a national or global identity. Ultimately, this increases sales because the target audience can order from wherever they are, and you can deliver to them from your location.
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Allows you to compete with thriving businesses
Online printing allows you to market your services alongside competitors. As a result, you can grow your reputation, win customers over easily, and reach your marketing goals quickly.
Enables constant availability
Establishing an online printing business allows you to stay open 24/7. Users can access the website to order, ask questions and find information anytime.
Also, they can perform a self-service by selecting templates and customizing them to their preference without help. This allows you to focus on other responsibilities while generating passive revenue.
Provides the opportunity to handle multiple orders
Customers request as many products as they need online. So, rather than ringing your phone for multiple orders, they can request them on the website.
Additionally, because there’s a centralized hub for purchase, payments, and invoicing, it’s easier to receive large orders as you won’t have to alternate between several platforms.
Allows you to target customers efficiently
As an e-commerce print business, adopting the right tools helps direct your marketing efforts. With accurate data on customers and sales, you have the insight required to target the right people and introduce marketing strategies that enhance sales.
Eliminates stress and maximizes costs
Moving print businesses online involves automating many activities, from shipping to marketing. Also, you can expand your market without opening additional physical stores, thereby saving costs.
Lastly, channel your marketing efforts to the right areas to achieve a high return on investment.
Boosts consumer satisfaction
When running an online printing business, you can make your activities easier with online printing tools like web to print software. This software lets you meet customers’ unique needs because they can state their requirements, and you can print accordingly. They can also customize a template and edit it to suit their purposes.
Additionally, an online printing business makes the purchase experience flexible and convenient for buyers. First, they can order from any location, eliminating commuting to a physical store. Finally, they can select print products, order, pay, and ship from a centralized platform, thereby enjoying a simplified experience.
Conclusion
E-commerce print business is highly profitable and crucial to succeeding in today’s marketplace. However, transforming an offline printing company into an online brand can be challenging, so this article discussed seven easy ways to run your business digitally.
So, understand the market, plan, communicate your USP, and stay active on social media. Additionally, launch a website, use the web to print software, and offer various print products to meet consumers’ demands. As a result, you’ll have increased customer satisfaction, expand your reach, eliminate stress, and maximize costs.
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What are the SEO benefits of Subtitles?
As a business, what is your primary goal while promoting your product? In today’s world, when digital marketing is THE thing, simply promoting your business via blogs and social media posts is not enough. You need to know which form of content they enjoy and make a marketing strategy based on that.
54% of people want to watch more video content from marketers. Hence, it is no secret that video content consumption is rising. In fact, as of 2022, a person is predicted to spend 100 minutes per day watching online videos. Incorporating videos into your marketing strategy is therefore necessary.
Today, a person will choose to watch a one-minute video to understand your product rather than spend time reading through a 500 world blog post. Well, the reason is quite simple. Storytelling is an easy format to consume content. It requires minimal attention, and videos provide just that to the viewer.
However, creating videos is still the first step. You also want your viewers to find your content. How do you make that happen? A viewer will identify your content only when Google identifies it. For Google to rank your page higher, it needs text. Here’s when adding subtitles and closed captions come into play.
You can add subtitles to your in the following ways:
- Type manually and embed the.SRT file to the video
- Hire a transcriptionist
- Use Google’s Live captions generator
The issue with the above-mentioned options is–it is time-consuming and does not guarantee accuracy. Today, even this process has been automated. Happy Scribe’s subtitle generator can add subtitles to your video in a few minutes with 85 % accuracy. You simply need to upload your file, and with a single click, you will have subtitles generated.
Now that you know how to add subtitles to a video let’s take a deeper look at how it helps you improve video SEO.
How does adding subtitles improve video SEO?
The tactics to improve SEO for a video are different from that of a blog. A blog has a title, body, and conclusion with the most-searched keyphrases embedded in the sentences. At the same time, videos have little to no textual content. So the bots fail to identify whatever is being said in the video.
This is why you need to add subtitles to the video. Along with a video title, description and tags, adding subtitles is a proven way to improve SEO for the video. Google can then crawl through everything and find the viewers that resonate with the video. This way, instead of you having to find your viewers, the viewers find you.
Plus, adding subtitles not only increases the keyword density but keyword diversity as well. This will help you bring organic traffic to your page.
Increases search traffic
Video content generates around 81% of organic traffic. So the equation here is–the more the video content, the more the traffic. Plus, if you have an option to reach a wider audience, why settle for less?
1. Cover a wider audience
Over 50 million Europeans are deaf or hearing impaired. This number is quite big to ignore. While subtitles are intended for easy viewing for a normal audience, closed captions have a different purpose.
The hearing-impaired audience can also relate to your video with closed-captions entailed to your video. So, it is rather smart to have closed captions support your video as it is a win-win for you and your viewers. This will certainly bring you more traffic and improve your credibility as a business.
2. Motivate viewers to turn sound on
92%Â of consumers prefer watching videos with the sound off due to their environment. Some might prefer watching your video on their mobile phones in a public place with muted sound. Subtitles help them understand your video better. It can motivate them to turn on the sound for a better viewing experience.
3. Target people from different locations demographics
You don’t want communication barriers to come in the way of reaching more audiences, right? There will always be people who do not understand your native language. Here’s when adding subtitles in multiple languages will help. It will attract more viewers worldwide and gain you foreign viewership.
Brands and marketers have come to use multi-language subtitles now more than ever. It is beneficial when an event consists of people from different linguistic backgrounds.
For example–you want to organize a meet and greet event online. You decide to invite industry experts to interact with your employees. This means participants from various geographical locations get together on the same platform. Here’s when a need for multi-language subtitles arises.
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Improves UX and user engagement
Among the tens of videos that you watch throughout the day, very few manage to stick with you for a longer period. The ones that are more visually appealing and easy to comprehend would leave a mark.
1. Capture user’s attention
Research reckons that our attention span has dropped down to 8.25 seconds. This is lesser than that of a goldfish. For a viewer to engage with your content, he should first want to spend time on your page. For that to happen, you need to hook his attention for a considerable amount of time. Moving text in the form of subtitles comes to aid as it will ask for attention from the viewer.
2. Increase watch time
Facebook says adding captions to the video can increase view time by 12%. The more time a viewer spends on your page, the user engagement metric continues to rise.
If a user visits your page for the first time, he would want to understand your business in the easiest way possible. You can use textual and video content to achieve this.
You already have a 500-word blog post written about your product. You can add a video for the same. It could be an explanatory video or a testimonial of your product from the customers. Doing so will increase the chances of spending more time on your page.
Improves Google search ranking
Google will rank a page higher with good engagement metrics than a lower one. With the increase in viewership and an improved engagement rate, this is certainly not a given.
To come up with creative ideas for generating video content for your business is important, but not enough. It will not help bring you traffic. Producing interesting content and following SEO practices will help if you want to be seen on the internet.
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Open Captions are a no-no!
Subtitles and closed captions are beneficial in ranking up your page on Google. But, there is another term called “open captions. SRT file open captions are already within the video file. At the same time,” subtitles and closed captions are added via an external.
Open captions are usually generated with expensive software like Premiere Pro. However, they do not contribute to improving video SEO. Since it is not an external file, Google fails to identify the text. So if you are making a marketing strategy for your business, it is not wise to add open captions to your video.
Some websites’ hosting services do not offer the option of closed captions. This is when you can use open captions.
Wrapping up SEO benefits of subtitles
That’s everything on SEO benefits of subtitles. Hopefully, the article provided you with all you need to know about the subject. If you have just started as a business, you must consider adding video content to your marketing campaign. Or, if you are already in the market and haven’t yet incorporated video content, then this article is the sign.
Well, everything said and done, simply adding captions to your video will not make you a one-of-its-kind marketer. The quality of content matters too. With these two things in check, you will grow with your viewers.
The theory is all here, and now it is time to execute. Strategize, create and stand out in the marketing race.
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