Your Guide for Installing WP on a MacBook

WP on MacBook - install wordpress locally mac

Are you looking to install WordPress on MacBook locally but have no idea where to start? If that’s the case, this article should give you the answer to the problem.

The first thing you will need is MAMP – a free application that provides users with free access to an open-source server you use to develop the WP website.

MAMP is an acronym, where M stands for Macintosh, A for Apache, M for MySQL, and P for PHP. Both veteran and newbie coders should be familiar with what the last three are.

The reason you want to use MAMP is pretty simple. The app helps you install a WP site from scratch. Besides, you can also use MAMP to create partial backups and even access the content while offline (you might be away from the internet and still want to work).

Now that you know what MAMP is, you can start the WP installation process. The step-by-step guide below will cover all the bases.

Step #1 – Get WP

Downloading the latest WordPress version from the official website is the first thing you want to do. The .zip file is quite small, so it should not take too long to download it. Leave the file for now; you will need it later.

Next, check if there is a “Sites” folder in your user directory. If the folder is missing, create one.

Note: the WP installation process does not require a lot of drive space, but you should still review your files and clean up unnecessary junk that could potentially disrupt the whole thing.

Step #2 – Install MAMP

Moving forward, install MAMP, which you can also download from the official website. Keep in mind that the app runs only on Mac OS X 10.6.6 version. If your Mac is missing the latest macOS version, you will need to download and install that first.

See More: The Ultimate Guide On WordPress Poll Plugin (with Images)

Step #3 – Launch MAMP

Then, go to the Applications folder and launch MAMP. You should see the name under an elephant icon. If, after launching it, the app asks you to get a PRO version, do not pay attention to that. The free version does the work just as well.

Step #4 – Select Ports

settings select ports- install wordpress locally mac

Check the parts on MAMP. The default numbers should be okay for the most part, but you can try tinkering with other options if you are an advanced user. And if you become uncertain about it, you can double-check on the internet.

Step #5 – Set up Web Server

You will need a document root. The “Sites” folder you have on the MacBook will be the directory for the document root and the location for local web files. You can change the location on MAMP by clicking the “Web Server” tab.

Step #6 – Initiate the Servers

Before moving to MySQL, check if the servers are working. Click the “Open start page” tab on MAMP. There should be a green light on the left. If the green light is glowing, it means that the servers are working. If it is red, you will need to relaunch the servers manually by hitting “Start Servers.”

Step #7 – Work on MySQL

As a coder, you should be natural with creating a MySQL database. It is a must to launch a WP website locally rather than investing in a hosting provider.

To create the database on MAMP, you will have to use the phpMyAdmin feature on the application.

Step #8 – Extract WP Installer

Once the MySQL database is up and working, you can go back to the first step when you downloaded the WP installer file. Extract the .zip file and give the folder containing installation files a name. Then, transfer the data to the “Sites” folder.

Also, You Can Read How To Create WordPress Multi-Page Form [Step-by-Step with Pics]

Step #9 – Enter Site Information

This is where the fun begins. Start your internet browser and enter the following phrase in the URL tab: localhost:8888/wpinstallerfolder. The 8888 is a port number, and the wpinstallerfolder is the name you gave to the folder which has the WP files.

You should see a screen on the browser that will ask you to select a language. Click English (or another language) and click “Continue.” From here, there will be a group of tabs that will ask you to fill in the information about the WordPress website. After you complete it, you can move to the final step.

Step #10 – Access the WP Dashboard

wordpress Access the WP Dashboard- install wordpress locally mac

Access the website’s dashboard by going to localhost:8888/wpinstallerfolder/site-directory/wp-admin. Enter your login and password. After logging in, you will see the dashboard. Feel free to utilize it to test the WP website and see how it fares after installing it locally on a MacBook.

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Discover the Ultimate 102-Point SEO Checklist

Discover the Ultimate 102 Point SEO Checklist eBuilderz featured image

However, the huge deficit of SEO in marketing is tragic. Despite the rewarding part of traffic and search visibility, SEO is often ignored because of the time needed for research and implementation.

That goes away with a handy new marketing bundle called the SEO Buddy Checklist. Don’t let the name fool you here. The checklist includes more guides and documentation than any marketing course gave me.

SEO Buddy’s beauty is that you can learn strategies and implementation procedures in days rather than spending time and money on online courses. There are incredible benefits for businesses facing other marketing challenges besides SEO as well.

SEO Checklist

What is the SEO Checklist by SEO Buddy?

SEO Buddy has created the ultimate SEO checklist. There are over 100 SEO factors that you can start setting up right away. Each factor comes with step-by-step instructions to help you, your website administrator, or your marketing team executes crucial SEO actions.

For small businesses doing everything in-house, it’s actually like hiring an SEO consultant or agency to audit and optimize your website. However, anyone can use this checklist. There are standard operating procedures, content calendars, and Trello boards included with the SEO Buddy Checklist bundle.

All checklists, documentation, and guides are available as downloads. They are easy to load and view online instantly.

SEO Checklist02

Review of the 102-Point SEO Buddy Checklist

At first glance, I knew this wasn’t the typical free SEO checklist you find on the internet. Blog posts offering tips and checklists rarely go over 5 to 10 individual ranking factors, and these always lack some crucial steps to doing it yourself.

The SEO Buddy Checklist is the definitive, ultimate checklist for current SEO best practices, ranking factors, and Google algorithm recommendations from experts. I was surprised by the vast information included in just one checklist.

Every point has a unique guide that shows you what steps to take to set up content, technical markup, tracking tools, and analytics to completely rank up in Google. The checklist was made to help any website get on the first page of Google for their best keywords.

See More: A Checklist To Improving Small Business SEO

What’s Included in the Checklist

  • Over 100 key factors in ranking and optimizing your website for Google
  • Step-by-step guides for every SEO point
  • Expert keyword research guide
  • All recommended tools for research, tracking, and measuring SEO
  • 52-week Content Calendar
  • 50+ Content Distrbution Checklist
  • Google Analytics setup
  • Google tagging setup
  • Google My Business Setup and Optimization
  • Google Search Console Setup
  • Latest workarounds to Google algorithm updates
  • 40+ standard operating procedures for SEO
  • Trello board templates

SEO Checklist

There’s so much more included with the checklist, but you can get a free preview if you want to see every area where this bundle can help your business. If you have any SEO challenges, this bundle can answer questions, help your team learn about SEO, and integrate SEO into your marketing strategy.

Why the SEO Buddy Checklist Works

Getting started with SEO is the hardest part. It’s slow to start if you don’t have a team helping you with strategy, content creation, Schema markup, backlinking, and social media posting. That’s the beauty of SEO Buddy.

If you follow the checklist point by point, you’ll quickly optimize your website. For example, the keyword research portion is invaluable. You may be trying to rank for keywords that are just too competitive, but SEO Buddy provides steps to get around that and find the exact keywords that will bring in more traffic.

Some actions only take 15 minutes to implement on your website, but even when the guide is longer, it’s less time than researching on your own or enrolling in an online course. You essentially get all of the steps without having to go through the lecture.

SEO Checklist

Also, You Can Read Why You Must Hire Search Engine Marketing Consultant?

Is the SEO Buddy Checklist Worth It?

SEO guides and checklists aren’t for everyone. However, even if you wanted to simply learn more about SEO, this bundle is better than reading random blogs on the internet or trying an SEO for Dummies book because it’s frequently updated to keep current with Google algorithm changes.

The number one factor that makes this checklist great is that you can rank your website and get on the first page of Google for your best keywords.

Any business focused on traffic, leads, and content marketing needs this checklist. However, it’s really about the time and money you’ll save. If you have the time to do this for your website, then you can use this checklist to optimize your website on your own. You won’t need to hire an SEO expert or content team.

Check Out the Quick Video Review On Ultimate SEO Checklist

Source: Neil Patel

Additionally, it’s handy for business owners who want to assess what they’re doing in search and how to do it better. The bundle includes everything a business owner or marketing director would need to train their team on SEO and marketing procedures. It includes over 40 SOPs and templates for content calendars, SEO audits, Trello boards, and more.

For more details about the SEO Checklist, please visit: https://seobuddy.com/seo-checklist

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4 Content SEO Best Practices to Boost Search Traffic

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Best Practices With Dark UI In Web Design

Best Practices With Dark UI In Web Design eBuilderz featured image

Dark UI is an elegant, impressive, and striking presentation. It should therefore come as no surprise that it has become vastly popular all over the internet. The growing popularity will tempt many designers to join the trend. Still, before doing so, they need to understand how dark mode should be properly designed and implemented and what attributes should and should not be applied in its use.

Ultimately, for a design to be successful, it must focus on generating the look and feel. Still, the presentation varies based on the website, the audience it aims to reach, and the product or service it is trying to sell. In some cases, a dark mode UI might be just what the website needs, but on the other hand, a certain dark mode could have the opposite of the desired effect.

Whether you’re a self-employed web designer or work in one of the top companies specializing in UI design, it’s crucial to understand modern trends. Dark UI is one of the most popular web design trends today, so if you neglect it, you may be left in the dust of your competitors. Just make sure you understand this one thing: web design agencies and web designers worldwide are taking advantage of this trend because it helps create some novel and exciting user experiences.

Let’s explore some design practices that websites use when implementing a dark mode UI. This should help increase understanding of how to more effectively use dark mode in your upcoming design initiatives.

Use Negative Space

Dark mode intends to exude the feeling of ‘heaviness’ accomplished by using negative space, a term used to define the space around the design’s existing elements. In a typical design, this ‘white space’ may not be thought of as particularly important, but it is pivotal when designing using dark mode UI.

That is because white space’ is the visual tool that defines the layout, organization, and hierarchy of a design, serving as a powerful navigational tool for viewers. It also serves as an essential means of resting one’s eyes. For those reasons, achieving the perfectly balanced ratio between ‘positive’ and ‘negative’ spaces is essential to effective and tidy designs.

Human minds are naturally drawn to elements with ample negative space around them as it triggers the sense of the element’s importance and richness. The element with lots of negative space is subconsciously interpreted as being grouped separately from other elements due to its importance, instinctively drawing eyes to it.

For this reason, the balancing of positive and negative spaces can be the difference between a successful or a failed design. Designers need to consider the relationship between multiple letters or elements on display and how much breathing room’ each one needs. However, while lack of ample negative space will make a design look clunky and crowded, it is vital to remember that using excessive negative space will give the design a look of incompletion.

Enhancing Visual Content

Dark mode best practices are overall tailored around providing emphasis on the visual content. The dark mode is great when used with websites aimed at capturing the viewer’s attention as the heaviness of darker background make the elements present on the page ‘pop,’ helping to pull the viewer’s eyes to visuals of various colors and shapes, graphics, images or videos present on the site set against the high-contrast backdrop.

Color is one of the most effective methods in contrasting the elements present from the rest of the page. Brighter and lighter elements stand out more against dark backgrounds, which controls the design’s visual hierarchy by demanding the viewers focus their eyes on the elements first and foremost. A well-designed site using dark mode should seamlessly guide the viewer’s eyes to the important elements.

See More Drip Content – Learn about one of MemberPress’ Killer Features!

Boost Emotional Branding

Aside from helping the page not look cluttered, a dark mode UI’s use of negative space can also invoke a strong emotional response. One of the reasons has to do with the psychological aspects of color, with each one invoking a different psychological response from viewers. These responses trigger a particular set of feelings, which direct the viewer’s emotions. These emotions will be a significant factor in any decisions that the viewer makes while at the site.

This has been an area of study, with research finding that black color is commonly linked to perceptions of power, authority, stability, and exude strength. Alongside power and control, black is also linked with symbolizing independence, drama, intelligence, sophistication, mystery, and elegance. As its power convention cannot be understated, black is a powerful color used as a background to contrast and encourage large, high-contrast imagery, yielding stunning visual results.

Whether most viewers recognize it or not, this type of strategy is commonly used to set the mood on many entertainment and product selling websites. While the dark mode is a very effective strategy, it is imperative to use it and pair it with those color schemes that evoke the image that the site’s brand wants to be associated with.

Boost the Site’s Usability

Dark mode can also be effectively used in enhancing the user-friendliness of application design. Many apps are designed for heavy nighttime use and therefore operate more effectively with a dark color scheme that helps reduce eye strain and fatigue. This is one of the primary reasons Amazon Prime, Netflix, and other entertainment apps, make heavy use of dark mode UIs. Some apps, like Google Maps, automatically toggle to dark mode during the nighttime hours, while many other apps present users with preference or settings options that include switching to dark mode manually.

Apps and sites that aim to showcase images typically use dark mode more often. For instance, Spotify uses a dark background to accentuate the high-resolution album covers, much like Netflix sets crisp movie and show graphics against a dark palette to make them stand out.

However, nighttime usability is certainly not the only reason for dark mode utilization. Dark mode use is easier on the eyes in terms of strain.

With people spending an increasing amount of time in front of screens and the well-known effects of blue light on health, eye-sight, and sleep, it makes dark modes more useful in mitigating those effects.

Also, You Can Read How to Create Easy Notification Bars for Your Website

Other Benefits Of Dark Mode

Using dark background to promote lighter color display on sites is just one beneficial aspect of dark mode. Relief of eye strain and limiting blue light emission on a user’s eyes is another. Some other benefits of dark mode use include:

  • Improved focus
  • Enhanced concentration
  • Better contrast

If a site anticipates that viewers will use it for extended periods continuously, leveraging dark mode will help relieve the strain on the eyes, a reason why dark themes are popularly used in financial apps and code editors.

Check Out the Quick Video Review On Practices With Dark UI In Web Design

Source: Flux

Conclusion

Dark mode isn’t anything new. Some sites started to use manual dark themes many years ago by simply adding a tiny control switch to one of the top corners on a page. But this year, big native apps for both desktop and mobile platforms have already started adopting an additional dark theme (or, depending on the default theme, it could be a light one) after all the major platforms have added a dark mode.

Simultaneously, dark themes also fit in perfectly with other major web design trends that involve moody and dark color patterns with glowing neon colors and various futuristic styles.

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What Is the Best Free SEO Rank Checker?
The Ultimate Guide To Using Pinterest For Small Businesses

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How to Build an eCommerce Website Using Zyro

How to Build an eCommerce Website Using Zyro eBuilderz featured image

You want to start an online store, and from all the various choices of eCommerce builders out there, you’ve decided to use Zyro.

Now you’re looking for a guide on how to make an online store using Zyro. Well, you’ve come to the right place.

In this article, I’ll explain what features make Zyro different from other eCommerce builders. I’ll also give an easy step-by-step guide to create an online store using Zyro.

Let’s get started.

What Makes Zyro Different?

Zyro is an easy to use website builder that allows you to create aesthetically pleasing online stores and websites quickly and easily. What makes Zyro unique is their AI-driven tools, meaning they use various AI tools to assist you when making an online store.

Here are some of the AI tools that Zyro provide:

  • Business name generator.
  • AI writer.
  • Logo maker.
  • AI heatmap.
  • Slogan generator.

Not just AI tools, Zyro also provide various more features to make creating a website more comfortable, which are:

  • Drag-and-drop editor.
  • Designer-made templates.
  • Marketplace integration.
  • Social media integration.
  • Search engine optimization integration.
  • Included SSL certificate.

Adding to that, when you build a website using Zyro and pick a plan you want, the domain name and hosting you’ll need to run a website is all-inclusive.

Now, let’s take a look at how to build your store using Zyro.

1. Decide on Your eCommerce Business Model

Your eCommerce business model essentially explains how you intend to make money. There are plenty of business models out there, but here I’ll instead explain the four basic business models that you can consider as a beginner.

1.   Product/Service – A business will make and sell its products and services. This is the most common model used by companies because it is the most straightforward to do.

2.   Reseller – A business purchases products or services and resale them for a profit. Affiliate marketing falls into this category.

3.   Broker – A business that focuses on bringing buyers and sellers together and take a transaction fee. For example, real estate agents or Fiverr, a place to find freelancers.

4. Aggregator – It’s a network model where you gather service providers under one brand name. Examples include Uber and Oyo.

2. Head Over to Zyro and Choose an eCommerce Plan

Once you have a business model, pick an eCommerce plan for your business. Zyro offers two different plans that focus on the online store, which are eCommerce and eCommerce Plus. You can see the difference between them below:

Create Online Store-Choose Ecommerce Plan

 

Click here to check out the full list.

Most businesses will find the eCommerce plan sufficient for them, and I would recommend you to use it as a starting point. You can always easily upgrade to their Plus plan when your business grows.

See More: 12 Marketing Tools That Will Help to Achieve Business Goals

3. Register Your Domain Name

The next step is to register your domain name. It’s the address of your website which people will use to type in their browser URL bar.

Since you already picked an eCommerce plan, you can register your domain name for free. But you need to keep in mind a couple of things when creating your domain name to reflect your brand and business.

Here are some tips when choosing the right domain name:

  • Keep it simple – Avoid using numbers, hyphens, and doubled letters.
  • Make it recognizable and brandable.
  • Try including a keyword.
  • Use a country domain if you’re aiming for a local market.

Great domain names aren’t available for a long time, so once you found a domain name that fits, you should immediately register it.

Create Online Store-Domain Name generator

But if your domain name is already registered by someone else, worry not. You can use Zyro’s domain name generator to give you new domain name ideas. All you need to do is type in a keyword or two, and the generator will provide domain name suggestions for you to pick.

4. Pick a Template

Now you can pick a template from the various types that Zyro offers. Here are a few examples of Zyro’s designer-made eCommerce templates.

1.   Tixly

Create Online Store-Tixly

2.   Haven

Create Online Store-Haven

3.   Safa

Create Online Store-Safa

There are two main things to consider when choosing a template, which is design and features. Design refers to the layout and appearance of the template. Does it suit your brand? Features refer to the functionality that the template can provide.

With Zyro, besides picking various kinds of templates, you can also add new features to your site by clicking on the Add Elements button on the top of the page. Thus versatility is another thing that Zyro offers.

5. Customize Your Website

Now is the part where you can customize your website to your liking. Here, Zyro’s tools are a big help for you.

Create Online Store-Customize Your Website

The AI heatmap tool can accurately predict how your potential visitors will see and navigate your page. Thus, using the AI heatmap, you can arrange the elements on your site to maximize conversions based on which sections the readers will see first.

Zyro also has Unsplash integration. This means you can get thousands of free high-quality images you need to design your site.

You can also edit your mobile site separately from your desktop. Typically, Zyro will optimize it for you, but you can also customize it to your liking.

6. Upload Products and Content

The next step is to upload your products and fill your site with content.

The AI writer can be beneficial, especially when creating the first content on your site. You can just type in a few keywords and click on the categories you prefer; then, the AI writer will create search engine optimized content.

Since all of the templates are already optimized for search engines, you can just upload your products on the template’s product catalog and write down the product descriptions to describe the product’s benefits and features.

7. Configure Payment and Shipping

One of the reasons potential customers leave online stores is due to a lengthy and complicated checkout process. Luckily, since Zyro’s templates are all optimized already, you don’t need to worry about it. You can just straight away configure the payment and shipping options.

Included in Zyro’s eCommerce plans are 50 different payment methods, from PayPal to credit cards. So you can have all of the options on the checkout page for faster transaction.

When it comes to shipping, Zyro also supports plenty of major carriers like FedEx and UPS. It also gives access for you to add or block other shipping options. This allows buyers to pick the shipping method they’re most comfortable with.

Also, You Can Read Increase Conversion Rate by Adding a Multi-Step Form In WordPress

8. Launch

Once everything is in place, you can go ahead and launch your new online store. But remember, people aren’t just going to come to your site. You need to run some promotions.

Zyro makes it easy to apply discount codes and coupons directly to your cart. It’ll even promote the discounts as visitors are scrolling through your site, thus increasing sales chances.

Buyers can also easily buy and apply gift cards from your site. Thus a customer can give a gift card to their friends, which they can then use when they’re shopping at your store.

9. Sell on Other Online Marketplaces

To get traffic faster and increase conversions while also reaching a wider audience, you should also sell and promote your products to other online marketplaces.

Zyro has the feature that allows you to sell on eBay, Amazon, Facebook marketplace, and various other online marketplaces directly from your site. You can also manage your stock using their integrated stock management system, making it simple to monitor your inventory and sales from various platforms.

All of this can be directly managed from Zyro’s dashboard.

10. Market Your New eCommerce Store

Simply promoting your store by providing coupons, discounts, and gift cards may not be enough. To help with marketing, you can use Zyro’s automated tailor-made ads on Google Shopping and Facebook.

Zyro also has social media and email list integration, giving you easy access to promote your site through your social media accounts and existing email list by just a couple of clicks.

Check Out the Quick Video Review On Build an eCommerce Website Using Zyro

Source: Sam Dey

Conclusion

Now you know what makes Zyro different from the rest, as well as the steps to create an online store using it. All that’s left to do is start building your online store.

Remember to thoroughly research your business model before starting and taking your time when choosing your site’s right template. You can preview the templates and see how they behave. Good luck!

Here are few more topics that you shouldn’t miss:

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How to Easily Set Up Form Conversion Tracking in Google Analytics
New eCommerce Features from Formidable Forms Plugin

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