WordPress SEO: How to Improve SEO to Rank Higher

WordPress SEO How to Improve SEO to Rank Higher eBuilderz featured image

WordPress is the best platform/CMS when it comes to SEO (Search Engine Optimization) friendliness. Whether you want to start a small blog or a commercial website, WordPress is probably the best way to go. However, optimizing your website for SEO purposes can be challenging, especially for those who do not have experience building websites.

For this reason, we have created a guide that will help you improve your website’s SEO and rank better on Google. This article highlights why WordPress is so popular and how important SEO is for your website. By the end of this 5-minute read, you will have all the tips and tricks that will help you improve your WordPress SEO strategies.

What Is WordPress, And Why Is It so Popular?

WordPress is by far the most well-known CMS (Content Management System) around the world. Numerous startups and enormous companies (Walt Disney Company, BBC, MTV News, and more) create and develop their pages using WordPress.

The platform was released in 2003 and quickly became the most popular solution to build any website. As a complete solution, WordPress gives you access to numerous websites and blogging tools and is a beginner-friendly platform.

With an enormous number of plugins, a supportive community, and an amazing user interface, it is no wonder that WordPress is so popular. Even though it is not the ideal choice for every company or type of business, those are the most important reasons why WordPress is an extremely SEO-friendly platform.

Let’s have a look at the SEO basics and why WordPress SEO is important for your business.

Why Is SEO Important?

SEO is extremely useful to attract more people to your website. Whether you have a travel blog or a vast financial business, SEO is the best and most direct way to improve your website’s traffic. Thus, improving your SEO should be your number one priority if you want to rank higher on search engines such as Google or Bing.

See More: A Checklist To Improving Small Business SEO

The Basic SEO Rules

Even though SEO isn’t a straightforward concept, learning how to use it in your website isn’t as challenging. As long as you learn how to use the WordPress platform, you have everything needed to optimize your site. The most important things to keep in mind are:

  • Avoid Low-Quality links: Using low-quality external links can harm your overall SEO.
  • Don’t try to manipulate Google with keyword stuffing (using abuse keywords): Even though this tactic might result in high short-term traffic, you will end up losing all of it.
  • Avoid Keywords with high competition: The more competition over a keyword, the more difficult it is to rank higher.
  • Follow Google’s starter guidelines: Google’s SEO starter guide includes valuable information about the algorithm.

Creating a Website on WordPress: SEO Optimization Tips

Creating a website on WordPress doesn’t need any special technical programming skills. However, building any kind of website and optimizing it for SEO comes with effort and time.

When it comes to creating a website, there are a few optimization tips you should keep in mind:

  • Choose a great hosting provider: Hosting providers ensure that your website will be fast, constantly updated, and secured. For this reason, choosing a reliable one is crucial for SEO.
  • Choose an SEO-friendly theme: One of the first things you get to do when creating a website is choosing a theme. You should make sure that your theme is SEO-friendly, no matter if it is a free or premium one.
  • Choose your preferred domain: Even though your domain name doesn’t directly impact your SEO strategy, your site needs to be easily accessible.

Also, You Can Read Discover the Ultimate 102-Point SEO Checklist

10 Best Tips to Improve Your WordPress SEO

There are many parameters that can help you improve your WordPress SEO and rank higher on Google. Let’s dive deeper into them.

  1. Install a reliable WordPress SEO plugin: Plugins are one of the best things about WordPress. There is a plugin for pretty much any task you can imagine, from calculator plugins to analytics and SEO. Accordingly, you can find many popular SEO plugins like Yoast SEO and Redirection.
  2. Enable search engine visibility: Although this isn’t a common mistake, many people don’t have the search engine visibility option activated. To check it, all you have to do to set up is go to Settings, then Reading and find the section called Search Engine Visibility. You should always have the box unchecked.
  3. Add content after keyword research: Researching for popular keywords and tags in Google is crucial to tracking the market needs and attracting more visitors. So, before you decide about your next blog post’s topic, you can use tools like KWFinder or SEMRash.
  4. Add valuable content: No matter if you do keyword research or not, you should always try to add valuable content to your website. If you are not sure or don’t have the time to write top-tier content yourself, you can always use third-party services like People First Content.
  5. Use the Google Search Console: Google has developed a complete platform that will help you identify how you perform and alert you of any issues or errors. All you have to do is sign up on Google Search Console by adding your domain or URL prefix.
  6. Don’t add written content only: Even though images, videos, and infographics don’t help directly on SEO, they are some of the best ways to retain your traffic and provide high-quality content. Thankfully, all you have to do to create great visual content is use photo editors like Canva or video editors like Movavi Video Editor Plus.
  7. Add longer blog posts: In general, longer content is better for search engine optimization. For this reason, you should make sure to add longer blog posts that usually are over 2,000 words. Of course, that doesn’t mean that every post you add should be that long.
  8. Add internal and external links: For your website to rank higher on Google, you should add internal and external links to your blog posts. This will help Google identify your website as an authoritarian source. Although there isn’t a fixed amount of links you should add per post, adding more than five is a good start.
  9. Optimize your titles and headings: When it comes to titles and headings, many things can help you rank higher. For example, your main keyword should be included in the title, and you should use a hierarchy of H1, H2, H3, etc., underneath your titles.
  10. Optimize your Meta Descriptions: The Meta Description is a small amount of text that Google uses below the title. Therefore, it is important for your Meta Description to be short and to include your focus keyword. Think of it as the first and most important ad visitors see before they visit your website.

Check Out the Quick Video Review On To Improve WordPress SEO

Source: Neil Patel

The Bottom Line

It becomes obvious that WordPress SEO is crucial for your website to rank higher on Google. By utilizing the tips and tricks provided above, you will be able to attract more visitors to your webpage.

Here are few more topics that you shouldn’t miss:
Discover the Ultimate 102-Point SEO Checklist
What Is the Best Free SEO Rank Checker?
Is the SEO Checklist the Best 2021 SEO Framework?
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How Do You Design A Good Presentation: 5 Top Tips To Follow

How Do You Design A Good Presentation 5 Top Tips To Follow eBuilderz featured image

Presenting your work to higher management is an essential and integral part of a corporate job. They are extremely effective in gathering ideas and gaining personal connections. More often than not, many people fill with immense dread when they are chosen to give a good presentation in front of an audience. Only a handful of them relishes the spotlight on them.

feature image

Also, there is no denying that we have all sat through bad presentations at some point in time in life. Presentations that come with messy PowerPoint designs and long boring speeches completely take away the appeal of visual presentations.

So how to design an amazing presentation that can appeal to your audience simply by the look and feel? The two major pillars that can make or break your presentation are design and content. While you can perfect your speech with practice, the designs and the images on your presentation slides can either greatly convince your audience or simply let them feel disappointed and bored.

Let’s learn how to design a good presentation. Here are some quick and effective tips that you can follow to design a great presentation for your next audience meet.

5 Amazing Tips for Designing a Great Presentation

There are certain basic principles for designing a good presentation. Learning about them and implementing them in your next presentation will add credibility to your profile. Here is a quick presentation design guide that will help you design your next slides and will do you a world of good.

1. Outline a solid framework for your presentation

outline solid frameworks-good presentation

To start a new presentation from scratch, the first thing you need to think, decide and put down on paper is a framework for the presentation. It should have the details about what message you want to present to your audience in your presentation.

Designing a framework helps you make a clear idea about the kind of text you should use in your slides and what visuals would go with those texts. Unless you know the type of information you plan to share; it can be difficult to choose the slide design, fonts, and other elements that can support your presentation well.

A good layout with spaced content makes for an effective presentation that can control the data and the hierarchy of the information flow.

Once the framework is ready, you can start putting your thoughts on placing your text, setting the tone of the presentation, the context, and how the text will hold on to each other on the slides. All these small tasks together will give you a good start towards amazing presentation slides.

2. Ensure the Readability of your Presentation

Often we come across such presentation slides that are filled with loads of information. Most of the time, people do not even make an effort to read through it. Do you know why? Because there is too much information in too little space. It cramps not only the slide but your audience’s minds too. So the audience chooses to skip the text completely.

Unless your audience can read through the message you wish to share with them, there is no point in creating and sharing a presentation. A good-looking presentation, thus, is not enough. You need to ensure that your audience can read through it and digest the information.

Focus on the font

The first thing that you have to focus on in your presentation is the text font. The font should not be large, nor should it be tiny. They must not be painful for the audiences’ eyes. Always put yourself in your audiences’ shoes. How do they see it? Do they find the text too small? Does the text look too large and cramps the slides? Presentations are meant to share information with your audience. So you must give priority to their comfort.

Use fonts that are legible on the big screen and even from a fair distance. Do not use two different fonts on your slides. Stick to a single font style throughout to maintain consistency. The best and the most popular font used for presentation slides is San Serif. The font size ideally should be 30 points.

Add good margins on both sides of the slides.

To make the text of the slides look spaced out, use margins on both sides of the slides. Also, lots of text on a single slide can make it look intimidating. Limit each line to a maximum of 8-10 words for best readability. Long paragraphs are often overlooked by people simply because they cause exhaustion to the eyes.

Follow the 6 X 6 rule.

To make your content spaced out equally, you can follow the 6X6 rule. It simply means add a maximum of 6 sentences on a single slide. Remember what works here is the popular saying- “less is more.”

See More: 5 Best UI/UX Design Tools For The Modern-Day Designer

3. Present your Information Effectively

put information correctly-good presentation

Most corporate employees feel presentation means documents compiled with loads of charts and graphs that are complicated to understand. But on the contrary, a presentation is supposed to ease out the complex data into visually appealing information that is easy to understand and digest.

These days, several presentation design guides are available that offer various ready templates that can be used for presentations. You can also embed videos and use memes and gifs on these ready presentation templates. Nonetheless, these presentation design guides make your life much easier for sure.

Infographics are an excellent way to get the desired attention from your audience. You can add infographics to your presentation to make it look more attractive and interesting.

Organize the information on the slides

The thumb rule is to break any information into three basic parts. Arrange them in order of their importance. This simple task will help you turn a slide full of text into a well-designed, organized visual that is informative and appealing in all aspects.

Emphasize the important points

Highlight the important points in bolder fonts or by using a different colored font. It will emphasize the points and make it easier for your audience to understand the gist of your presentation.

Add visuals only where it is necessary.

Do not add visuals to make your presentation look appealing. It can turn the table down and make your slides look cluttered. Only add visuals when necessary. It is a good idea to add gifs as reaction slides. For instance, if you add data charts in your slides that present shocking data, you can also add funny reaction gifs to those slides. It will add a fun factor to your presentation and give your audience a thing to smile about.

No one wants to read boring presentations that are cluttered with a lot of data. Make the ambiance a little lighter for your audience with infographics, visuals, and even memes that look relevant for your presentations.

4. Choose an Appropriate Theme for your Presentation.

proper theme-good presentation

The best way to choose a good color for your presentation slides is to keep in mind how they will be shared. If you want to show your presentation on a big screen, use high contrasting colors for your slides. For instance, if you choose dark backgrounds, use light-colored fonts and bright accent colors to bring contrast to your design. But don’t forget to choose colors that are soothing to the eyes of your audience.

Your content on the slides will often be judged by your audience for the design elements used in them. So it is important to choose the colors, design, and fonts rather carefully. But what can be the best color to use for your presentation? Well, the simple answer is every color has its space in presentation. Depending on the content of the presentation and the ambiance in which it is presented, you can make your color choice.

Also, You Can Read 12 Marketing Tools That Will Help to Achieve Business Goals

5. Set the tone, Context, and Visual Consistency

Visual consistency is extremely important for a presentation. You might design several slides, and individually they might all look great. But unless they work together to make a cohesive unit, they won’t make sense with your audience.

How to build consistency and keep up with it?

The slide frames and, of course, the slides’ background can help you create certain consistency for your presentation. Keep all the slide backgrounds the same across the presentation. You can also add a top bar to all the slides to maintain consistency.

All these will matter once you have set the right tone and context for your presentation. Depending on your audience, data and context, you must set the tone of the content. The tone should not be light-hearted, neither should it be curt or informal. Maintain a formal and professional tone that makes an impact on the minds of your audience.

Follow a single style on all the slides. You can also choose a readymade template from the presentation style guide. There are hundreds of them available, and all of them look equally amazing. Simply add your brand logo, brand colors, and custom fonts. It makes your task much easier with minimum effort. It is a good way to at least start building your presentation and incorporate various data into it.

The best way to style your slides is to add texts that are either bold or in italics. Only these fonts can stand out on the slides and catch the eyes of your target audience easily. But make sure to use these tricks sparingly, as any over-styling of the slides can make it look cluttered.

The context of your presentation is yet another crucial factor for a good presentation design. Not everything goes well with everything. For instance, you might use bright font colors like fluorescent green and hot pink if you present retailer products. But when it comes to presenting an annual report for a Fortune 500 company, would you use the same colored fonts? Will they go with the context of the data? Of course not. To make it more suitable for the context and the ambiance, you must choose font colors like black and navy blue.

Here is another bonus tip just for you. Do not use bullet points for your slides. You must have come across numerous presentation slides over the years that are covered with bullet points. But if you want your presentation to stand out, stay away from adding bullets to your slides. There are many different ways to create visually appealing and engaging slides, and bullets need not be necessarily in them.

Check Out the Quick Video Review On How Do You Design A Good Presentation

Source: Rule The Room

Conclusion

There is often a misconception that a presentation is meant to deliver information concisely. However, it is not always true. You can call your presentation skills successful when you engage your audience with your speech and the dataset. A great presentation can also be inspirational and motivational for your audience.

Make your presentation an interactive one. Your audience must remember the key takeaways from your presentation once you are done with it. They must be asking questions to you about what they just learned from you. To make an impact in their minds, use high-quality images in your slides.

And finally, “research and rehearse” should be the mantra for your presentation. Research your content well, design them well and rehearse them all before performing in front of your audience.

It might take you some more time and effort to design a great presentation. But with these awesome design tips, you can do it for sure. Also remember, a great design is an integral part of the presentation slide. Presenting it with meaningful and valuable content is also equally important.

Make your audience simply go wow with your presentation. They should talk about your presentation long after you are done with it. Follow the above tips and rock your next presentation.

Here are few more topics that you shouldn’t miss:

5 Basic Principles of Graphic Design You Need to Know
5 Best UI/UX Design Tools For The Modern-Day Designer
Best Practices With Dark UI In Web Design

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5 Best UI/UX Design Tools For The Modern-Day Designer

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If you are a web experience designer, design tools are an integral part of your life. After all, managing the complex, ever-evolving design process is anything but easy.

UI/UX Design

Design tools ensure that your work landscape is clutter-free and optimized for quality work.

But the problem is with so many design tools being launched into the SaaS market space every day, choosing your ideal option is almost always an overwhelming experience. Moreover, every design tool claims to deliver the same features, performance, and experience.

The million-dollar question is how to solve this challenge.
Fret not. You have help.

Let’s unbox the power of tools that no designer can resist.

In this post, we will reveal the top five design tools that will make your design venture easier in 2021.

Top 5 Tools that a UI/UX Designer should have in their list in 2021

Every high-performance design tool has one core purpose: to streamline the design process. Be it user experience tools or user interface designing tools; if your toolkit is not capable of decluttering your design space, they are not doing their job well.

This means each of the tools that you choose need to be a master of their core activity. Be it driving more functional designs or improving the aesthetics for your end-users for mass adoption of your product, these tools must complement your potential as a designer.

The following section gives you a detailed view of all the top tools you can use to streamline your entire design process while improving the quality of your designs simultaneously. Let’s dive in.

1. Adobe XD

Adobe XD

When it comes to user experience design tools, Adobe XD tops the chart for obvious reasons.

With its gen-next user experience, flexibility, and advanced features creating complex designs and workflows is a cakewalk. For maximum adoption, the software comes in both versions: Mac OS and Windows. The best part is you can now create your best designs only with voice control.

The tool has extended its capability and the process of importing files from other software simple, intuitive, and, more importantly, fast. This makes the development of responsive designs by any means, be it: recreate, alter, mockup, or from scratch is dirt simple.

Adobe XD packages come with different types of plans and pricing. We can say Adobe takes care of its users very well. Here are some of its features.

  • Interoperability – XD It is just so compatible with other tools it auto connects with other tools like slack and Microsoft teams etc. It can move from macOS to windows.
  • Voice Control – Ever thought that with the help of your voice, you could design? With the XD tool anything is possible. You can create your design by simply narrating the look of it. All you need for your best idea to take shape is to lend your voice.

Pros:

It comes with all types of artboards with tutorials to walk you through. Clean and clear designs provide you enough workspace to work and enhance your designs.

Cons:

If you wish to see a demo of the prototype of smartphones in real-time, it only works with macOS. You don’t have the option to customize geometric shapes.

2. Maze

Maze

Maze is all you need to bring your designs to life. It is a great tool for building as well as

Integrating an interactive and intuitive dashboard, the tools offer powerful features to make your design journey easy. No matter what stage of the design you are in, whether it’s wireframing, prototyping, or reiteration, Maze has got you covered. To do this, it uses the following features:

  • User testing: It is critical for the overall success of the design. Without testing your design hypothesis on real users, optimizing user experience is like walking in the dark.
  • Design collaboration: With Maze, you can easily collaborate on designs with your peers and mates and offer everyone the opportunity to access valuable insights that will further optimize the user experience. With this tool, you will be able to test, learn, and take action rapidly.

Pros:

Using Maze is an easy-to-use interface with a faster learning curve. It brings users a wide range of interactions with the internal designer or developer of a team. One more must-have feature that attracts users is its easy integration with the design tool Sketch.

Cons:

It would be great if there is more context in terms of instructional videos and also the fact that a few pieces are not editable, which makes it a little confusing for the tester. Though not a con, it would definitely be helpful if the tool offers branching options, such as a one-line questionnaire to add at least one project for both Android and iOS testers.

See More: Best Practices With Dark UI In Web Design

3. Figma

Figma-design tools

“Nothing great is brainstormed alone

Nothing great is designed alone

Nothing great is built alone

Nothing great is made alone.”

These taglines on the Figma website aptly describe the tool. This increasingly popular UI/UX design tool is used across the globe and gained lots of attention in the last few years. What sets Figma apart from other tools is the fact that it has taken the designers’ collaboration to a whole new level.

This online collaborative tool brings to you the design features that you have always loved, but with a better and more efficient workflow. It has been designed to make the web easy for everyone. With a simple interface and interactive dashboard, you can be up and running in minutes.

Let’s take a look at some of its most prominent features:

  • Live share: Figma offers a platform for designers to collaborate with each other’s ideas and create one masterpiece. Isn’t this cool?
  • Built-in commenting: It’s like your design file is a venue where anyone can come and have discussions about the designs. This helps a lot where many heads are involved in one single design.

Pros

Figma is free, and it’s cloud-based, so you can easily save your work and access it from anywhere around the world. It enables you to collaborate live on the dashboard and saves time that you would otherwise spend on downloading, making changes, and uploading it again.

Cons

As it’s cloud-based and runs in the browser itself, you might face an issue with caches.

4. Sketch

Sketch-design tools

The sketch is the go-to design tool for all levels of designers to collaborate in the design process. From beginners to highly seasoned designers, everyone will find something to love about the software.

In Sketch, you can customize your toolbar based on your needs. Frequently used and hard to remember should get a place in this toolbar.

Sketch weighs around 45 MB, another huge plus when it comes to design tools as they are bulky in general. But that is not all. Don’t underestimate the artboard of Sketch, unlike other tools that save separate files for each screen which results in keeping multiple files open that messes with the designer’s brain.

Artboards come to our rescue, which saves our entire screen design file into one single Sketch file. Help us to easily track down progress and manage design files.

Looking into the list of features helped it to make it in this list.

  • Custom templates: This software offers you a volley of pre-built templates that you can customize according to your design needs. Moreover, there are multifarious plugins that boost your design work. All you need is to install plugins.
  • Easy access: Just like Google Drive, One Drive, in Sketch, you will be provided with storage. They have integrated cloud storage which makes accessing your file super easy from anywhere.

Pros:

You can get multiple results in one click, and that makes it a huge time-saver. Designers love to play with plugins; Sketch comes with over 1000 plugins. It lets you create easy designs with nested objects. It also requires less effort to integrate with other tools.

Cons:

It lacks an important feature which most designers wish to have —animations. Sad to hear this; it provides limited functionality over animations. When you go over 100 plugins, things start to get a little slow.

5. Envision Studio

Invision Studio-design tools

When it comes to screen design, Invision is unbeatable.

With one of the most powerful and feature-rich dashboards, the software makes prototype designing simple, efficient, yet fast. No wonder it is gaining the fast attention of the global community of designers. But that is not all that the tool offers.

All of its power and efficiency come for free. It has a freemium model to get you started in the world of powerful designs. Sure, you can convert to the more powerful, premium features later.

Here are some of the features that you can see in this tool.

  • Easy project management:  This tool comes with some uniquely capable features. You can save, access, and manage all your projects right from the tool. This boosts your productivity by a significant amount.
  • Intuitive design:  The software is built for lean design development and rapid prototyping. With its super-intuitive drag and drop feature, building a custom design is just a few clicks away. What’s more? You can easily import external images from any source folder into your designs for maximum customization. But it goes beyond easy import. The tool provides yet another smart way of adding design, retrieving images from your cloud storage such as Google Drive, Dropbox, etc.

Pros:

This tool provides a professional environment for both clients and projects that streamlines management. Get URLs for sharing your projects across multiple teams, which speed up your project and decrease misalignment on design changes.

Cons:

There are a few issues with sync. Tools consume a lot of resource of browser resources, and as a result, your efficiency decreases. You need a system with powerful RAM.

Also, You Can Read Best Blogging Tools Every Blogger Should Know in 2021

Bonus Tools

The above tools are sure to create the most productive design execution process. But what about the tools that a designer needs to optimize their creations? Processes like audience insights, information architecture design, and more?

The following tools ensure that your complete design process is elevated to produce the desired results. Further, this will provide you with end-to-end design help for your complete venture.

  1. Google Analytics is your go-to tool if you would like to know your audience better. With a super-intuitive dashboard giving you rich insights on how well your designs perform with your designers, this tool cannot be missed from your toolkit. From traffic analysis, content engagement, channel engagement to keyword analysis, there are very skimp insights that this tool does not cover.
  2. Flow Map is your tool if you would like to have a smooth content flow. It is more like a map creation tool that allows the creation of different geometric shapes. It will help the designer to optimize the flow of the content and information architecture for maximum logical cohesion and superior end-user experience.
  3. Survey Monkey is your tool. In a time of feedback currency, collecting responses about your designs from real users is the most powerful asset for improving your designs. Survey Monkey champions this need. Creating surveys and condensing insights from them is a breeze with this tool.
  4. Another tool that you can use to test your designs is Usabilla. Capturing feedback from real-time users, this tool is a powerful way to create a lean design development process. With features like multi-device accessibility and voice reminder, this never lets you down.

Check Out the Quick Video Review On Best UI/UX Design Tools For The Modern-Day Designer

Source: GraphicMama

Conclusion

A UI designer’s toolkit needs to be well-balanced. This is the best way to achieve high-quality designs that are both functional, creative, and easy on the eyes.

The above UI design tools are sure to leverage your design process, realizing your best ideas in record time. However, the core job still stands with you.

At the core of winning designs lies the audience whom you are designing for. This means, even your toolkit can be finalized on the basis of the needs of your audience. This makes audience empathy a core task of every design process. So now that you know every aspect of choosing a design tool, there is just one question left to answer.

What tools from the above list are you planning to integrate into your design toolkit?

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