How To Transform Your Printing Business From Offline to Online

How To Transform Your Printing Business From Offline to Online eBuilderz featured image

Printing Business-Offline to Online

The world is now a digital marketplace where every business is expected to be online. This is because customers have shifted from in-store purchases to buying products online. In 2020, over 80% of customers worldwide shopped online, and the number keeps growing yearly.

Therefore, your printing business must be digital to attract customers and grow effectively. However, if you don’t know how to achieve this, you are in the right place. This article discusses simple yet effective ways to put your printing brand online.

Let’s begin.

7 Ways to Move your Printing Business from Offline to Online

offline to online

It’s not enough to move a printing business online. You must do it effectively to gain the visibility and sales required to grow your brand. Below is a step-by-step process to adopt when transforming a printing brand from offline to online.

Conduct market research

conduct market research

Market research involves gathering information about the target market. It examines the industry and competitors, identifies audiences, and studies their demographics and psychographics. It helps business owners understand customers’ perceptions and expectations to deliver accordingly.

Therefore, a crucial step to successfully moving a printing business online is to perform market research. First, identify the target audience, where they are, and their interests. Also, discover their challenges, needs, and how they expect you to meet them.

Market research doesn’t stop at audience analysis; it also evaluates competitors and trends. So, select the top companies in your industry and examine their activities. Then, analyze their strategies and shortcomings to make improvements when starting your business online.

Additionally, examine existing industry trends to introduce in your activities. It will generate attraction and draw customers to your business.

Summarily, market research provides insight into the audience’s pain points, competitors’ activities, and industry trends to achieve the best results online when moving your printing brand.

Create a marketing plan

A marketing plan consists of processes required to achieve a business’s goals. It includes what you must do to attract and retain customers, including value proposition, target consumers demographics, psychographics, actionable goals, etc.

It’s critical to develop a functional marketing strategy because it is the roadmap that reveals where the business is headed and what needs to be done to get there. This knowledge helps you direct resources and efforts into bringing and keeping customers.

So, develop a marketing plan with short and long-term goals. Then list the processes involved to reach your objectives. This may include marketing campaigns, social media strategy, content strategy, and the metrics to measure results.

Essentially, create an actionable, realistic marketing plan that provides the clarity required to run your printing business successfully online.

Have a USP

Many existing printing businesses are online, so it’s crucial to customize your Unique Selling Proposition (USP) to stand out. A USP is a value you offer that differentiates you from other brands.

It could range from impeccable customer service to affordability, quick delivery, etc. Always communicate your Unique Selling Proposition clearly to give your target audience reasons to choose you and not the competition.

Build your social media presence

social media presence

Social media is a must-have when transforming an offline business online. Currently, about 4.62 billion people use social media. This shows how many customers you can acquire by becoming active across social media platforms. 

So, study your audience and figure out the social media channels. Figuring this out will help you focus and channel efforts into the platforms yielding the best outcomes.

Marketing products on consumers’ active platforms lets you meet them where they are. So, determine where customers frequent and engage them there. For example, if your target customers spend most of their time on Facebook, consider creating a Facebook account and building an active and engaging presence.

See More: 10 Benefits of Social Media Marketing for Your Business

Create a website

A website is a necessity when trying to attract and engage online customers. Research reveals that 8.5 billion Google searches are conducted per day, showing that websites are a major platform for customers to discover your brand.

Therefore, create a website with an excellent User Interface and User Experience (UI/UX). It should be responsive, easy-to-navigate, and allow consumers to find information quickly. In addition, the websites’ design should reflect your business values, showcase its personality, and be functional to facilitate tasks.

Also, optimize the website for SEO to boost visibility. All these allow you to create good first impressions and enjoyable experiences for users.

Furthermore, you can display products, including flyers, cards, booklets, etc. This way, customers can visit your website to shop for their desired items without physical interaction.

Use the web to print software

Web to print software are tools that process print orders. With this software, you can create a digital storefront and optimize its speed for users to order print products and customize them based on their preferences.

Also, it streamlines activities and facilitates customers’ satisfaction. For example, you can create ready-made designs that shoppers can personalize for their needs. Besides, you can centralize purchase, billing, and shipping activities, saving management costs and making the experience easier for consumers.

Adopting a web to print software extends your ordering capabilities online. Shoppers can make requests from wherever they are, at any time. So, they don’t have to visit your location or wait for you to open your physical store.

Produce booklets

Booklets are a prominent print item in high demand by businesses. They present companies’ information in indigestible bits, making them essential for marketing campaigns, business proposals, etc.

Therefore, introducing booklets into your products’ catalog lets you meet many businesses’ needs, enhancing sales. However, note that brochures are not one-size-fits-all; they come in various types and sizes. To find out the different sizes available, learn more about printing a booklet with Helloprint.

However, do not limit your production to booklets; offer other print items. Finally, make your online printing business a centralized hub for different print products like business cards, flyers, brochures, envelopes, etc. The more diversified your company is, the more visibility it gets.

Benefits of moving your printing business online

benefits of moving business-Offline to Online

Transforming a printing brand to the digital space benefits the business in the following ways:

Expands your reach

Taking printing businesses online extends your market. It doesn’t restrict you to customers in a locality; instead, it gives your brand a national or global identity. Ultimately, this increases sales because the target audience can order from wherever they are, and you can deliver to them from your location.

Also, You Can Read Is Software Development Crucial For Business Success?

Allows you to compete with thriving businesses

Online printing allows you to market your services alongside competitors. As a result, you can grow your reputation, win customers over easily, and reach your marketing goals quickly.

Enables constant availability

Establishing an online printing business allows you to stay open 24/7. Users can access the website to order, ask questions and find information anytime.

Also, they can perform a self-service by selecting templates and customizing them to their preference without help. This allows you to focus on other responsibilities while generating passive revenue.

Provides the opportunity to handle multiple orders

Customers request as many products as they need online. So, rather than ringing your phone for multiple orders, they can request them on the website.

Additionally, because there’s a centralized hub for purchase, payments, and invoicing, it’s easier to receive large orders as you won’t have to alternate between several platforms.

Allows you to target customers efficiently

As an e-commerce print business, adopting the right tools helps direct your marketing efforts. With accurate data on customers and sales, you have the insight required to target the right people and introduce marketing strategies that enhance sales.

Eliminates stress and maximizes costs

Moving print businesses online involves automating many activities, from shipping to marketing. Also, you can expand your market without opening additional physical stores, thereby saving costs.

Lastly, channel your marketing efforts to the right areas to achieve a high return on investment.

Boosts consumer satisfaction

When running an online printing business, you can make your activities easier with online printing tools like web to print software. This software lets you meet customers’ unique needs because they can state their requirements, and you can print accordingly. They can also customize a template and edit it to suit their purposes.

Additionally, an online printing business makes the purchase experience flexible and convenient for buyers. First, they can order from any location, eliminating commuting to a physical store. Finally, they can select print products, order, pay, and ship from a centralized platform, thereby enjoying a simplified experience.


E-commerce print business is highly profitable and crucial to succeeding in today’s marketplace. However, transforming an offline printing company into an online brand can be challenging, so this article discussed seven easy ways to run your business digitally.

So, understand the market, plan, communicate your USP, and stay active on social media. Additionally, launch a website, use the web to print software, and offer various print products to meet consumers’ demands. As a result, you’ll have increased customer satisfaction, expand your reach, eliminate stress, and maximize costs.

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What are the SEO benefits of Subtitles?

What are the SEO benefits of Subtitles eBuilderz featured image

As a business, what is your primary goal while promoting your product? In today’s world, when digital marketing is THE thing, simply promoting your business via blogs and social media posts is not enough. You need to know which form of content they enjoy and make a marketing strategy based on that.

54% of people want to watch more video content from marketers. Hence, it is no secret that video content consumption is rising. In fact, as of 2022, a person is predicted to spend 100 minutes per day watching online videos. Incorporating videos into your marketing strategy is therefore necessary.

Today, a person will choose to watch a one-minute video to understand your product rather than spend time reading through a 500 world blog post. Well, the reason is quite simple. Storytelling is an easy format to consume content. It requires minimal attention, and videos provide just that to the viewer.

for viewer

However, creating videos is still the first step. You also want your viewers to find your content. How do you make that happen? A viewer will identify your content only when Google identifies it. For Google to rank your page higher, it needs text. Here’s when adding subtitles and closed captions come into play.

You can add subtitles to your in the following ways:

  • Type manually and embed the.SRT file to the video
  • Hire a transcriptionist
  • Use Google’s Live captions generator

The issue with the above-mentioned options is–it is time-consuming and does not guarantee accuracy. Today, even this process has been automated. Happy Scribe’s subtitle generator can add subtitles to your video in a few minutes with 85 % accuracy. You simply need to upload your file, and with a single click, you will have subtitles generated.

Now that you know how to add subtitles to a video let’s take a deeper look at how it helps you improve video SEO.

How does adding subtitles improve video SEO?

The tactics to improve SEO for a video are different from that of a blog. A blog has a title, body, and conclusion with the most-searched keyphrases embedded in the sentences. At the same time, videos have little to no textual content. So the bots fail to identify whatever is being said in the video.

This is why you need to add subtitles to the video. Along with a video title, description and tags, adding subtitles is a proven way to improve SEO for the video. Google can then crawl through everything and find the viewers that resonate with the video. This way, instead of you having to find your viewers, the viewers find you.

Plus, adding subtitles not only increases the keyword density but keyword diversity as well. This will help you bring organic traffic to your page.

Increases search traffic

Video content generates around 81% of organic traffic. So the equation here is–the more the video content, the more the traffic. Plus, if you have an option to reach a wider audience, why settle for less?

1. Cover a wider audience

Over 50 million Europeans are deaf or hearing impaired. This number is quite big to ignore. While subtitles are intended for easy viewing for a normal audience, closed captions have a different purpose.

The hearing-impaired audience can also relate to your video with closed-captions entailed to your video. So, it is rather smart to have closed captions support your video as it is a win-win for you and your viewers. This will certainly bring you more traffic and improve your credibility as a business.

2. Motivate viewers to turn sound on

92% of consumers prefer watching videos with the sound off due to their environment. Some might prefer watching your video on their mobile phones in a public place with muted sound. Subtitles help them understand your video better. It can motivate them to turn on the sound for a better viewing experience.

3. Target people from different locations demographics

You don’t want communication barriers to come in the way of reaching more audiences, right? There will always be people who do not understand your native language. Here’s when adding subtitles in multiple languages will help. It will attract more viewers worldwide and gain you foreign viewership.

Brands and marketers have come to use multi-language subtitles now more than ever. It is beneficial when an event consists of people from different linguistic backgrounds.

For example–you want to organize a meet and greet event online. You decide to invite industry experts to interact with your employees. This means participants from various geographical locations get together on the same platform. Here’s when a need for multi-language subtitles arises.

See More: Why You Must Hire Search Engine Marketing Consultant?

Improves UX and user engagement

Among the tens of videos that you watch throughout the day, very few manage to stick with you for a longer period. The ones that are more visually appealing and easy to comprehend would leave a mark.

ux treatment-benefits of subtitles

1. Capture user’s attention

Research reckons that our attention span has dropped down to 8.25 seconds. This is lesser than that of a goldfish. For a viewer to engage with your content, he should first want to spend time on your page. For that to happen, you need to hook his attention for a considerable amount of time. Moving text in the form of subtitles comes to aid as it will ask for attention from the viewer.

2. Increase watch time

Facebook says adding captions to the video can increase view time by 12%. The more time a viewer spends on your page, the user engagement metric continues to rise.

If a user visits your page for the first time, he would want to understand your business in the easiest way possible. You can use textual and video content to achieve this.

You already have a 500-word blog post written about your product. You can add a video for the same. It could be an explanatory video or a testimonial of your product from the customers. Doing so will increase the chances of spending more time on your page.

Improves Google search ranking

Google will rank a page higher with good engagement metrics than a lower one. With the increase in viewership and an improved engagement rate, this is certainly not a given.

search ranking-benefits of subtitles

To come up with creative ideas for generating video content for your business is important, but not enough. It will not help bring you traffic. Producing interesting content and following SEO practices will help if you want to be seen on the internet.

Also, You Can read How to Boost Google Ranking By Improving Site Speed

Open Captions are a no-no!

Subtitles and closed captions are beneficial in ranking up your page on Google. But, there is another term called “open captions. SRT file open captions are already within the video file. At the same time,” subtitles and closed captions are added via an external.

Open captions are usually generated with expensive software like Premiere Pro. However, they do not contribute to improving video SEO. Since it is not an external file, Google fails to identify the text. So if you are making a marketing strategy for your business, it is not wise to add open captions to your video.

Some websites’ hosting services do not offer the option of closed captions. This is when you can use open captions.

Wrapping up SEO benefits of subtitles

That’s everything on SEO benefits of subtitles. Hopefully, the article provided you with all you need to know about the subject. If you have just started as a business, you must consider adding video content to your marketing campaign. Or, if you are already in the market and haven’t yet incorporated video content, then this article is the sign.

Well, everything said and done, simply adding captions to your video will not make you a one-of-its-kind marketer. The quality of content matters too. With these two things in check, you will grow with your viewers.

The theory is all here, and now it is time to execute. Strategize, create and stand out in the marketing race.

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